Archive for the 'Affiliate Marketing' Category

Using Twitter As a Sales Tool

Saturday, May 16th, 2009

If you haven’t heard of Twitter by now then you must have been living under a stone. Twitter is everywhere, pop stars, tv stars and film stars all twitter. Marketers and sales people are also using it, as are everyday Joes and Janes just like you. At first site Twitter looks like just another online time waster for the bored to tell everyone who is following them about the boring things they are doing. If that’s so then why are all these famous people, and marketers alike using it?

Because it’s a great tool to get more exposure for yourself or your products. Twitter is a great marketing tool for making sales. But how can you use it? Surely your friends who follow you already know about you so they already know you and your products right?
True.

There’s more to it than that though. Twitter is a little viral tool just waiting for you to cash in on it. Imagine you have your ten friends following you, and they have their ten friends each who can all see that they are following you too. Then they might decide to see why their friend is following you on Twitter. So they also follow you. Then their friends can also see them following you and do the same. Before long you can have hundreds of people reading your Tweet (the short posts you make on Twitter are called Tweets).

So now you have an audience of followers reading your Tweets, and it’s growing exponentially as more followers followers start following you. Now you can keep them interested, and also add in the odd Tweet about your website or blog where they can find out about or even buy your product. Each time you Tweet and these followers all read it, they could be clicking on your link to a sales page or informative articles with affiliate products in.

There is of course a balance to be found, and you will need to keep the interest of your followers or they will stop reading your Tweets, but if you can keep your followers happy and keep adding more interesting Tweets then you can really use Twitter as a very effective sales tool. When you consider how quickly Twitter is growing, and the viral effect of the followers can you see how much it can do for your business? Isn’t it time you started Twittering?

Want to know more about Twitter and marketing with Tweets? Discover how to use Twitter Effectively  with our new E-book “Twitter Treasurechest

Successful Affiliate Marketing

Sunday, February 22nd, 2009

There are hundreds of thousands of affiliate programs out there, all of which claim to be the best.  Many of them try to give you the impression that all you have to do is use their banners and links then wait for the money to start rolling in.  Although this can be the case, this type of scenario normally applies to large sites with a lot of web traffic.

Choosing banners
With most affiliate programs, you are offered a variety of banners to plan on your website, as very few of them will be effective.  The problems with most banners are their size.  If you choose a banner that is high in size, it will take a long time to implement and use.  Therefore, it’s recommended that you use banners no more than 15kb in size.

When you select any types of graphical advertising, you should try and keep the theme of your website in mind.  Even though graphical ads are meant to stand out and catch people’s eye, they shouldn’t be to the point where everything else on the page is completely ignored. 

Pop ups and unders
A lot of companies will now give their affiliates the chance of using pop up or pop under ads.  In most opinions, pop ups aren’t the way to go.  They can easily annoy visitors and are normally closed before they even have the chance to load.  You should instead go for pop unders and those types that only display once per visit.

Text link ads
Once of the most successful means of advertisting is text link ads.  They are easy on bandwidth, don’t use a lot of space, and they easily be implemented into most types of page layouts.  Good text links offer some information as to why your visitor should investigate your offers. 

Email advertising
The direct promotion via email has really taken off over the last several years, although it has brought tons of spam with it. If you plan to use email as a method of advertising your products, you should stand behind what you sell and make yourself available to answer any questions.

Patience
If you feel confident that your site can generate great sales for certain company’s, you should contact them to negotiate an arrangement.  If they don’t seem to enthused to begin with, you should remain patient as companies are approaced every day with affiliates looking to make better deals.

The reality remains that most affiliates can’t deliver what they promise, and companies are aware of this. 

You should always keep in mind that most forms of advertising will take time.  No matter what methods you plan to use, give it some time before you make any type of decision. Although something may not happen overnight – it very well could in a few days or weeks.

Take the 30 Day Challenge With Affiliate Cash Secrets – Video Presentation

Sunday, July 20th, 2008

How would you like to take the 30 Day Challenge, and discover the secrets to affiliate cash in 30 days?

Watch our video presentation to find out more about this unique 30 day challenge. Then go look at the site and find out if you are up to the challenge.

Extra Income through Affiliate Marketing – Part 1 of 2.

Sunday, July 6th, 2008

Affiliate Marketing is the fastest growing industry on the Internet today. Extra Income made through this channel runs into billions of dollars yearly. Many people get involved in it without a solid plan for success. Indeed, many want to earn extra income using affiliate marketing, albeit without a real base plan, which is the most important reason for most being unsuccessful at it. Do you really look at any earning without understanding or planning the future of any business, be it at work or at earning extra income?

Don not be under any misconceptions, though affiliate marketing is an easy and entertaining way to earn extra income, it is serious work, and just like any other job that requires effort, perseverance, and above all, a clear line of sight and plan of action from start to finish line.

Small things like setting up your home office properly, getting up to date on know-how, setting achievable goals, making people connections, and investment in your business will ensure that you are one-up on your competition, and also make sure that you firmly stand over them.

Home Office Setup

The most important step to take before becoming an affiliate marketer is to set up your base – little home office you’ve always wanted.

You can find many resources on the internet about ergonomic design. Ergonomic because anyone intending to spend a major amount of time working on their computers need space which promotes good posture at the same time takes care of safety issues involving their office workspace.

Learning the Trade

Nobody gets into work untrained. Even when you applied for your first job, you had made sure that you are qualified and can do justice to it. Putting in a nutshell, no one hires you for giving you a free extra income without basic training.

What you need then, is to get some training on how to become a professional affiliate marketer. You can start by finding another one and check what they can do to help you. There are many professional affiliate marketers already earning a substantial extra income, who would be willing to teach you by passing o their knowledge so that you can augment the extra income they are already earning. The internet also offers a lot of resources and conference time tables which you can attend to learn.

The secret is to become a student of your own business; you will get to learn something new day after day. Now you are ready to begin by setting some realistic goals for yourself.

Goals

The major problem that plagues most affiliate marketers is that they tend to set themselves unrealistic goals by being over confident about their skills and plans. This results in becoming disenchanted very quickly due to non attainment of goals. Being realistic removes a lot of pain in this context. For example a goal of $5,000 a month realistically attainable, but a first time affiliate marketer is not likely to attain it when starting up.

Finding Hot Selling Products to Sell

Tuesday, June 24th, 2008

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

Top 3 Ways To Boost Your Affiliate Commissions Overnight

Saturday, June 14th, 2008

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

Affiliate Link Cloaker Software What is it and Do You Need It?

Sunday, June 8th, 2008

If you haven’t heard of affiliate link cloaking software, here’s a brief description. You can feed in your affiliate link, and it will output a file, or link which will be used to cloak your link. In the case of desktop link cloaking software you will get a file to upload to a website. In online scripts, it will already be online and no further work will be needed.

So why would you need to cloak your affiliate links?

There are several reasons to cloak an affiliate link, which we will outline for you so you can make a decision whether to cloak or not.

  1. Your hard won customers can cut off part of the link and stop you getting your affiliate commissions. Sometimes it will be because they think they can pay less (usually incorrect) if they don’t pay your comissions on the product. Sometimes they will cut of your affiliate id and put their own in and get a discount when they get their comissions they just took from you.
  2. Emails can chop off long links. As you send out a newsletter, or any other email with a link in, sometimes the longer links will be forced over two lines, meaning the affiliate link gets broken. The link either doesn’t work at all, so no sales or just your affiliate id gets lopped off and you don’t get the comissions on sales you make from your emailing.
  3. Long affiliate links look unprofessional and puts people off buying. When they see a link full of letters and numbers, people are put off clicking it. Look at a lot of affiliate urls and they are very long and full of question marks and other characters. They just look suspicious and stop people from following the link.

So now you know what an affiliate link cloaker is, do you need one? More to the point which one should you get. There are plenty of choices of link cloaker and the choice is yours of course. I can recommend two here for you right now. One is a desktop based program which I used for a long time, but it means you have to upload a file to webserver after you have made the cloaked link. The other is a script which sits on your website in a folder and redirects to your affiliate link when someone follows the cloaked link, and it also tracks the links so you can see if your advertising ois working.

The first of the affiliate link cloakers I mentioned above can be downloaded for free from us along with some other great useful software. It’s called “Affiliate Diamond” and you can find out more about the free package and download it from this link. You will need a website, but it is very simple to use with few bells and whistles. You can always track your links from your server logs if you want to track them.

The second cloaker is a website based script called “Redirection Rocket”. This software has to be installed with a mysql database but has lots of useful features for tracking your links and where your traffic comes from. You can create campaigns for each link to track the traffic. This is currently offered for under $10 at http://www.thediscountebookstore.com/ . If you need installation of a script, we can help with that, just contact us.

There are other redirection, and affiliate cloaking scripts available, but we can’t comment on them as we haven’t used them. Do you know of any others, why not comment below…

Using Product Recommendations To Increase Your Bottom Line

Sunday, June 8th, 2008

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.

Can You Really Make Money With the Clickbank Affiliate Program?

Friday, April 4th, 2008

Clickbank has become almost synonymous with affiliate marketing, and with good reason. Clickbank makes it easy to setup a free account, just go to http://www.clickbank.com and enter some details, and you are an affiliate marketer. Not just yet, there’s slightly more to it than that don’t you know.

So what else do you need to make money as a Clickbank affiliate?

Firstly you need to know what you’re going to sell, the Clickbank marketplace has literally thousands of products for sale, most of which will pay you commissions to sell for the products owner. A common mistake beginners will make will be to dive in, and pick a load of products, and add all the affiliate links to their site, and expect the cash to roll in. It won’t!

This approach to selling products from the Clickbank marketplace is like throwing a handful of gravel at a tank, it’ll have no impact. Your potential buyers will get confused as to which link to click on and most likely won’t click on any. As with any kind of selling, you need to be focused on selling one or two products, and have a campaign dedicated to those products and nothing else.

You also need to be aware of your potential sales competitors, if you are going to make sales you want to find a small niche to concentrate on which isn’t already filled with competition. When you find a small niche, then you can exploit it to the max, using a themed website built around this niche, and a newsletter or autoresponder to keep you and your site in your potential customers minds. And keep reminding them of your Clickbank links.

What niche can you find to dominate in?
Looking for a niche market to sell into needn’t be difficult, start off by exploring your own hobbies. If you have a hobby, it’s a bonus as you will already know a little about what products people would be interested in. Clickbank is focussed on downloadable digital information products, so consider what someone starting your hobby, or wanting to improve in it would want and then look for associated products in the Clickbank Marketplace.

The talk among internet marketing experts is about “micro niches” which are the nitty gritty bits inside the main niche. So if your hobby was golf for example, you’d be looking for something in golf, but narrowed to a more specific area within the golf niche like “improve your putting”. Most marketers would target golf as a whole, but targeting the micro niche of putting would get you noticed by people who are looking to improve their finishing technique in sinking the ball.

So to answer our original question “Can You Really Make Money With the Clickbank Affiliate Program?”
The answer is yes, but you need to plan your assault on the market carefully, and then dominate one niche at a time in the Clickbank marketplace.





How can You Overachieve Your Way to Super Affiliate Stardom?

Saturday, March 22nd, 2008

How does a person become a super affiliate?
And how can they overachieve their way to super affiliate stardom?

Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment. You can’t be a super affiliate without blood and sweat and without the following traits – patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.

Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it. The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market. If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.

The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay-per-click engines.

Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.

Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.

As mentioned earlier in this page, a super affiliate wannabe should have this trait – thirst for knowledge. It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.

And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.

These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable. Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.

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