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Archive for the ‘Online Marketing’ Category

If you’re trying to sell anything, online or offline, you need some surefire tactics in your sales literature or salespage to grab your readers attention, and push the “buy it” hot button. These strategies are already in use by your competition, it’s your turn to take the lead again and implement these quick and easy tactics to increase your sales.

1. The “Fast Use” Tactic

The “the best part is (topic or product) takes minutes to implement…” sales tactic tells your prospects that your product won’t take long to use or work. In these modern fast paced times, People are busy and want things to as work quickly as possible, let the prospect know how quickly your product does what they need.

2. The “No Skills” Tactic

The “how anyone with no (topic) skills can…” marketing ploy tells your prospects that even they can use your product to gain their desired benefits. It also tells them that they don’t need any special training or skills. Putting your prospects mind at ease that once they buy your product or service they won’t need to spend their valuable time learning to use it, or get it working is a sure way to lower their resistance to buying.

3. The “Don’t Share” Tactic

The “(no.)% of all (topic) experts won’t ever share this with you…” strategy tells your prospects that they are missing out on an important piece of information. They will want to buy your product in order to find out about it. Letting your customer know you hold a secret that they won’t get easily elsewhere will pique their curiosity and drag their wallet or credit card out into the open.

4. The “Repetition” Tactic

The “here’s exactly what you get when you purchase…” strategy reiterates to your prospects a brief, persuasive summary of everything you told them they would get early in your ad copy. Repeating the major benefits of your product package can increase your sales. Add the repeated summary of benefits near the buy button and watch the sales increase.

5. The “Price Cutting” Tactic

The “the price of (product) isn’t even $(no.) Or $(no.). Or even $(no.). It’s only $(no.)…” strategy tells your prospects how reasonable the original price is for your product but you just keep lowering it. People get excited when the price just keeps going down and down. See this in action on a lot of web salespages with a strikethrough through the higher prices, and the lowest price standing out, it works plain and simple.

6. The “Can I?” Tactic

The “can you really (your product’s benefit)? the answer is yes…” strategy tells your prospects a question they would likely have asked themselves or other people before. Once you tell them “yes,” back it up with unquestionable proof that your product works.

7. The “Uncomfortable” Tactic

The “you may not be completely comfortable using my product…” strategy tells your prospects that your product is so effective that it will give them an unfair advantage. You could tell them that other people and their competitors will be angry, envious and jealous. It’s human nature to want to be envied and admired by others, this useful “human flaw” is another hot trigger for closing the deal.

8. The “First Place” Tactic

The “fast action bonus, the next (no.) people that order get…” strategy tells your prospects if they are one of the first to order, they will get a bonus. It creates urgency and a fun competition for being one of the first. Nobody likes to be second, and who wouldn’t feel a bit peeved if they missed out on something just for waiting a little while and getting in too late? This one tactic can be used in many different ways to make sales. Either a bonus or a lower discounted price can be the prize for fast action i.e. buying right now.

9. The “Keep In Mind” Tactic

The “while reading this sales letter, please remember to…” strategy tells your prospects what to actually think about when reading and viewing your sales letter. You want to remind them to think about the benefits of your product or how it will improve their life. See tactic 4 “Repetition” above in addition to this tactic, both used together can reinforce your potential benefit to your customer.

10. The “No, No, No” Tactic

The “no hidden fees, no monthly fees, no set up fees and nothing else you ever have to buy…” strategy tells your prospects that they will only have to pay a one-time fee for your product. People hate spending money on fees that they think businesses add on for no real reason. Reassure your potential customers that there are no hidden extras to buy and you will soon have them on your side and ready to buy.

Now you know these Quick And Easy Tactics, look out for them as you visit salespages. They are sometimes dressed up to look different, but underneath these same tactics are employed in all good sales literature and salespages online. Now you know the secrets, and you can put them to work for you to increase your sales.

I was just going through my emails, and reading the ones which interest me. One which I often read is Robert Plank’s which always links to his latest blog post. This time he is opening a discussion about putting your picture on your salespages and websites.

Why would you want to put your picture out there so prominently?
Why not, it’s a form of branding for your business and helps to gain your customers trust. As Robert pointed out in “Is Your Photo On Every Salespage?” he recognised a few top marketers from their online images on their salespages and websites at a recent seminar. So did many others. This strategy brought their customers and potential customers to them in person at the seminar too, so why aren’t we all doing it?

I just started by putting my own face on the widget in the sidebar >>>> and on some of my other sites as part of my signature at the end of the salesletter. It’s just another of the great ideas I get regularly from Robert Plank

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of  your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution.  This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

A business without any marketing or promotion is likened to a shop opened in the midst of a jungle. Other than wild animals who visit your shop every day, no one will come to your shop as they don’t know that your shop exists.

It is important to promote your business online, and to get your name out there so people will come to your site and buy. Here are some ways you can do it:

1. Autorespdonders

Getting subscribers into your list lets you urge them to visit your site in order to buy your products. Having a list of subscribers also helps in a way that they can be giving you free advertising by the word of mouth.

There are a lot of good autoresponder services that you can use out there, and some of them: http://www.aweber.com, http://www.getresponse.com and http://www.emailaces.com. The ones mentioned are paid autoresponder services, which can ensure you the stability and safety for your list of subscribers. If you prefer to use a free one, you can use http://www.freeautobots.com.

2. Swapping ads

This is an act where you meet another Internet marketer in your field and you request to send each other’s solo ad(single advertising in an email) and urge your own subscribers to sign up for another’s newsletter, e-zine, or mini course.

This is a very useful way of getting more subscribers and it works without a doubt. People are hungry for information and providing them with it is what they want.

3. Joint venture

The greatest advertising – joint venturing. A joint venture partner is likened to a business partner, and it is for sure that both of you will promote each other fully, without holding back. When your subscribers know that both of you are partners, they tend to trust your recommendations and your joint venture partner will get advertised strongly as well.

On the other side, your joint venture partner will do the same and both of you receive great publicity.

4. Write articles

This is a very great way of advertising yourself. Writing articles and submitting your articles to article directories make sure that you will get readers and they’ll know who you are when you include your resource box at the end of your articles.

A resource box usually allows you to introduce who you are, so you can include your name, followed by a link as well so that people can visit your site and from there you’ll gain massive traffic.

5. Publish a newsletter

Publishing a newsletter lets people subscribe to your list and receive your newsletters. From there, your subscribers get to know who you are, and the chances of them buying your products will also increase. We always buy from someone we know instead of a stranger, don’t we?

Do this right and your marketing effort for your online business will be really successful. If you haven’t gotten a subscriber list, start building one right away as it is the most important asset you will own anywhere in the future.

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let’s start with a definition of exactly what “viral marketing” means.

According to the Wikipedia, “Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”

If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.

So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?

Let me answer that second question first, okay?  YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.

Why?  Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.

Don’t believe me?  Check out Amazon.com and I-tunes.  Why is this the case?   Because as consumers we tend to think that the average “Joe Blow” has less of a personal agenda when posting his review about the latest “Dixie Chicks” album and so we give it more weight.

And, by the way, this is a normal reaction – it’s one that’s kind of hard-wired into all of us.  People have always shared the things they like – or hate – with their friends and family members.  Back in the 50’s and 60’s, our grandparents used to talk to their neighbors over the “back fence,” call each other on the phone or tell their friends during lunch.  The difference is, these days we use the Internet and cell phones.

What’s interesting though, is that with the popularity of the Internet, our trust – and believe in “social proof” – has become even stronger.

By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product.  You’ll be gathering social proof – and that will help your sales to go through the roof.

So how do you set up your own viral marketing campaign?  The first thing to do is to get back to the basics.

Here’s the real “secret” to making a lot of money with affiliate products.  Have the right product, with the right message to the right people in the right time.

So start with your affiliate product.  Make sure that there’s a hungry audience for whatever you’re selling.

Then make sure that you’re sending out the right message – an in the right way.  If you’re marketing a product to teens, you’ll want to make sure that it’s something they want – and you’ll have to reach them where they’re hanging out.  That might be on MySpace, twitter or even Friendster.

What’s the right message?  Maybe it’s a special report.  But it could just as easily be a video.  Or an audio mp3 file.  Match your message to your audience.  And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.

Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral.  By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends.  And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you’ll start hearing the “ka-ching!” of your cash register going off a lot more often
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5 Easy Ways to Ramp Up Your E-Book Sales

Once you’ve written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right?

WRONG!

These days it’s getting harder than ever before to be able to get people to notice you – and just because “you build it” doesn’t mean they’re going to come.

So what’s an author to do?

Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing.  Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book.  The truth of the matter is that you’re probably never going to get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book.  And the second.  And then the third.

Don’t put all your eggs in one basket.  Come up with as many different income streams as you can and plan to build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into further details or give more information.  What about doing a joint venture with other experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

Once you’ve built up your credibility as a published author, it’s time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don’t like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you’re cross-selling or upselling.  For example, if you own a restaurant, what about creating a special Valentine’s Day promotion with the local florist.  Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion

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Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
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All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.  It’s just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads.  The same is true for those who make use of other pages like a “contact us” page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.  So if you still don’t have a landing page for your ads, you better start creating one now.  And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well.  The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign. 

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement. 

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle.  The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland.  The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

[Insert Your Resource Box Here]

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Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares.  With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.