Author Douglas Titchmarsh

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PostHeaderIcon Our Latest E-Books To Help You Start A home Based Business

It’s been a while since we put anything on this site, but finally we have some new stuff for all the internet marketers out there.

Our first announcement is that our sister site has some new items for you to browse. If you’re new to internet marketing, or just looking for a way to ensure your income in these poor economic times then this e-book is just for you, One Month To Your Own Online Business gives you step by step instructions to start your own online business.

In my One Month To Your Own Online Business you will learn -

  • How to understand the different types of internet business and quickly decide which one is for you.
  • How to immediately begin an internet marketing business that is recession proof and thrives.
  • How to start a business immediately without having to put any money down for advertizing.
  • How to find a product or service that people want or need, so that your business transcends dire economic predictions about bankruptcy
  • How to build a website to promote your business, without spending way too much money
  • You will also benefit from following the user friendly step by step guidelines in this book that are based on one simple business model.

So if this is something you’ve been considering then go and take a look now at One Month To Your Own Online Business

Our second new addition is almost a companion title. Home Based Business Ideas gives the budding home business owner a few ideas to start them thinking about working from home. There are plenty of ideas for businesses you can start from your own home and even if you don’t take any of them up it will start your mind working on the ideas for your own home business. Take alook at Home Based Business Ideas for yourself.

I’ll try not to leave it so long next time, so look out for our next post here at CashInOnline

Thanks for your time
Doug Titchmarsh

PostHeaderIcon Using Message Boards for Internet Marketing

Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available. This article will examine how savvy business owners can use Internet message boards wisely. It will also explain how message boards can be misused and rendered ineffective as well.

Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject imaginable. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.

Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. Here those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of your children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. This is worthwhile because the message board features a high concentration of your target audience members.

When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the user agreement to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include y our link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.

Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. For this reason it is important to act as a representative from your company at all times.

PostHeaderIcon Alternative Payment Options – More Choice Equals More Sales?

If you’re doing any sort of business online which involves accepting payments for your goods or services, then you should already have considered the alternatives. Most online marketers use Paypal, as most of our customers can use it to make payments, and we can accept credit cards, e-cheques and straight Paypal transfers without the expense of having our own merchant accounts.

But there are alternatives to Paypal, and choice is a good thing where customers are concerned. For starters Paypal is still not available everywhere in the world, and some people still won’t use it even where it is. Offering an alternative payment option will obviously allow many more of your potential customers to buy from you when Paypal isn’t an option.

So what are the alternative payment choices?

Obviously you could get your own merchant account and process credit and debit cards for yourself, this would involve contacting a bank, and arranging the services with them, as long as your software can integrate with their systems. Another alternative for accepting payments is 2Checkout (http://www.2checkout.com ) they do charge a fee up front to join, but 2checkout is widely supported in shopping cart software. With 2 checkout you can accept cheques, credit and debit cards, and in addition they now offer affiliate facilities so you can sell your products and services through an affiliate network.

Another widely used online payment option is Clickbank, who accept payments from many different sources on your behalf. Again there is a small fee to set up a vendor account at Clickbank, and there are limits on maximum prices (you can request higher maximum limits, and they are quick to respond to requests). Another plus for Clickbank, is that they have lots of affiliates using their system, and if you offer a good quality product many of them may begin promoting it for the commissions you set when you add your product. A negative on Clickbank’s scoresheet, is that you can only sell one product from the account without using a script to redirect to others, although there are scripts available to do this and Clickbank does allow quite a lot of products on an account but only one salespage.

There is another alternative payment option which we just discovered, and which may help you to make more sales with an innovative way of giving everyone a win win deal. It’s called TrialPay and it’s ingenious in the way it works. As a merchant you can now offer your products for free, but still get paid. As a customer, your purchasers now needn’t spend money they don’t want to on your products, but still get them. TrialPay uses a system whereby their partners are offering incentives to gain customers or even visitors to their sites. Trialpay offers to pay you some of that money (up to the value of your products or sometimes even more) when you send your customers to sign up for free offers in return for receiving your products for free.

In simple terms, you get paid, TrialPay get their clients some extra visitors or signups, and your customer gets the product they wanted without paying anything for it. As a payment option TrialPay is truly win win win for everybody. We are currently trying it out at http://www.thediscountebookstore.com on several of our top selling products to see how it works out, see the TrialPay buttons for these products Niche Marketing Profits and Follow-Up Email Creator Pro and try it out to get those products for free from us and TrialPay.

Then checkout if Trial Pay can work for you as a payment option by using the button below to sign up for your free merchant account

TrialPay Referral Program

PostHeaderIcon What Is Niche Marketing And How Can You Profit From It?

Have you ever heard of niche marketing?

If you have, or if you haven’t then there maybe some things you would like to know about niche marketing online as a way of making an income. So without further filler or fluff, here are some basics to hekp you get started with niche marketing.

We’ll start with the question what is a niche, and how do I market it?

A niche is just a small gap. For our purposes this gap is a potential area where we can sell (market) products into. Usually these niches are based around hobbies and passtimes people enjoy. By tailoring products to a small niche group we can usually find an untapped market where we have less competition, especially online where everyone looks to see if there is any information about their favourite hobby.

To make money from a niche market we first have to find one, if you have a hobby and know a bit about it, that could be a starting point for researching a niche. Lets take a hobby like e.g. Golf. Now if you take a look at golf in any search engine, book store or library there are tons of books, dvd’s, etc. aimed at golfers. But that doesn’t mean you couldn’t find a niche in the golf market.

Drill down into golfing, and you can find gaps which maybe you could fill with an information product. Maybe you are left handed, and can help left handed golfers perfect their swing. I haven’t looked at it, I know nothing about golfing personally, but there maybe other groups of people with difficulties playing golf.

The golf thing is just an example, any hobby, or passtime could be an open playing field for the right information product to fill a niche in the market, fishing, crochet, cooking etc. All you need to do is find a small market which not many people have looked at and fill a gap with your information product.

You don’t even need to be an expert, some people are just starting out in a new hobby, and there may not be a decent introductory book to help them get started. Kinda like the “… for Dummies”(C)(TM) series of books, that is a perfect example of finding niches and filling the gaps with a marketable product. Those books take a subject and make it understandable for the layman (or dummies) by explaining the jargon.

Now all you need to do is find your own niche (remember if you have a hobby you can start there) and fill any gap you can see with your own product. Information products are easy to create and then sell online. You could even look for a product with resale rights, although then you will be in competition with others who buy the rights.

This short article has hopefully given you an insight into niche marketing online, but if you want to know more then visit our sister site for a great deal on an ebook with more information on niche markets, just follow this link to the ”Niche Marketing Profits” ebook

PostHeaderIcon Take the 30 Day Challenge With Affiliate Cash Secrets – Video Presentation

How would you like to take the 30 Day Challenge, and discover the secrets to affiliate cash in 30 days?

Watch our video presentation to find out more about this unique 30 day challenge. Then go look at the site and find out if you are up to the challenge.

PostHeaderIcon Blogging: Free Internet Marketing Method

Blogging: Free Internet Marketing Method

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

PostHeaderIcon Writing Articles as an Affordable Internet Marketing Method

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It’s absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.

PostHeaderIcon Using Crap Advertising In Your Marketing Plan

Crap advertising, what the heck is that you may well be wondering. Crap advertising is the kind of marketing all the gurus will tell you to steer clear of. It’s considered, well, crap. The returns on time are less than many of the top marketers would or could boast they get from their methods, and lets face it they want to sell you their information, so anything else will be “crap”.

But is it really that bad, and what are crap advertising methods?

Crap advertising online ranges from FFA (Free For All) link pages, to safelists, and includes things like classified ad sites, forum message boards and traffic and click exchanges. These are all considered to yield little to no returns by the top marketers. In fact you may have actually tried these methods yourself, and spent time posting to FFA sites and looking at 2 websites to get 1 hit for your own site and found you didn’t get anywhere. I know I tried them before and put them aside as crap ways to advertise online.

We are not going to let them die that easily though, because I have discovered a way you can use these methods to advertise your business and products and get results. The results will depend on your own work ethic, and how well you can market to people once you get them to your site, but these crappy advertising methods can bring them to you to start with. And the best part about using crap advertising is that it is low, or in some cases no cost advertising for you.

The trick to making the crap advertising pay is to get the people who do come to your site into your list. Don’t attempt to sell to them, they’ll be too busy to buy today, just offer something free, like a course to opt-in to and if you offer a gift for signing up to as well, you will convert even more of them to opt-in to your own list. Then follow up (an autoresponder is your best friend here, you do have an autoresponder setup with messages to send right?) follow up at least 7 times, but keep the selling to a minimum in the first few emails, just a quick line or two and a link. When they get to know you and trust you because of your free course, then they will buy more from you.

Because you now have the people on your list you have more chances to sell more products to them later. In this way you can convert a crap advertising method into a cheap way to get prospects to you, and because it’s low cost advertising you can do it over and over again.

Follow this link for more information on Profiting From Crap Advertising

Douglas Titchmarsh

PostHeaderIcon Finding Hot Selling Products to Sell

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

PostHeaderIcon Affiliate Link Cloaker Software What is it and Do You Need It?

If you haven’t heard of affiliate link cloaking software, here’s a brief description. You can feed in your affiliate link, and it will output a file, or link which will be used to cloak your link. In the case of desktop link cloaking software you will get a file to upload to a website. In online scripts, it will already be online and no further work will be needed.

So why would you need to cloak your affiliate links?

There are several reasons to cloak an affiliate link, which we will outline for you so you can make a decision whether to cloak or not.

  1. Your hard won customers can cut off part of the link and stop you getting your affiliate commissions. Sometimes it will be because they think they can pay less (usually incorrect) if they don’t pay your comissions on the product. Sometimes they will cut of your affiliate id and put their own in and get a discount when they get their comissions they just took from you.
  2. Emails can chop off long links. As you send out a newsletter, or any other email with a link in, sometimes the longer links will be forced over two lines, meaning the affiliate link gets broken. The link either doesn’t work at all, so no sales or just your affiliate id gets lopped off and you don’t get the comissions on sales you make from your emailing.
  3. Long affiliate links look unprofessional and puts people off buying. When they see a link full of letters and numbers, people are put off clicking it. Look at a lot of affiliate urls and they are very long and full of question marks and other characters. They just look suspicious and stop people from following the link.

So now you know what an affiliate link cloaker is, do you need one? More to the point which one should you get. There are plenty of choices of link cloaker and the choice is yours of course. I can recommend two here for you right now. One is a desktop based program which I used for a long time, but it means you have to upload a file to webserver after you have made the cloaked link. The other is a script which sits on your website in a folder and redirects to your affiliate link when someone follows the cloaked link, and it also tracks the links so you can see if your advertising ois working.

The first of the affiliate link cloakers I mentioned above can be downloaded for free from us along with some other great useful software. It’s called “Affiliate Diamond” and you can find out more about the free package and download it from this link. You will need a website, but it is very simple to use with few bells and whistles. You can always track your links from your server logs if you want to track them.

The second cloaker is a website based script called “Redirection Rocket”. This software has to be installed with a mysql database but has lots of useful features for tracking your links and where your traffic comes from. You can create campaigns for each link to track the traffic. This is currently offered for under $10 at http://www.thediscountebookstore.com/ . If you need installation of a script, we can help with that, just contact us.

There are other redirection, and affiliate cloaking scripts available, but we can’t comment on them as we haven’t used them. Do you know of any others, why not comment below…