Cash In Online

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

If you haven’t heard of affiliate link cloaking software, here’s a brief description. You can feed in your affiliate link, and it will output a file, or link which will be used to cloak your link. In the case of desktop link cloaking software you will get a file to upload to a website. In online scripts, it will already be online and no further work will be needed.

So why would you need to cloak your affiliate links?

There are several reasons to cloak an affiliate link, which we will outline for you so you can make a decision whether to cloak or not.

1. Your hard won customers can cut off part of the link and stop you getting your affiliate commissions. Sometimes it will be because they think they can pay less (usually incorrect) if they don’t pay your comissions on the product. Sometimes they will cut of your affiliate id and put their own in and get a discount when they get their comissions they just took from you.
2. Emails can chop off long links. As you send out a newsletter, or any other email with a link in, sometimes the longer links will be forced over two lines, meaning the affiliate link gets broken. The link either doesn’t work at all, so no sales or just your affiliate id gets lopped off and you don’t get the comissions on sales you make from your emailing.
3. Long affiliate links look unprofessional and puts people off buying. When they see a link full of letters and numbers, people are put off clicking it. Look at a lot of affiliate urls and they are very long and full of question marks and other characters. They just look suspicious and stop people from following the link.

So now you know what an affiliate link cloaker is, do you need one? More to the point which one should you get. There are plenty of choices of link cloaker and the choice is yours of course. I can recommend two here for you right now. One is a desktop based program which I used for a long time, but it means you have to upload a file to webserver after you have made the cloaked link. The other is a script which sits on your website in a folder and redirects to your affiliate link when someone follows the cloaked link, and it also tracks the links so you can see if your advertising ois working.

The first of the affiliate link cloakers I mentioned above can be downloaded for free from us along with some other great useful software. It’s called “Affiliate Diamond” and you can find out more about the free package and download it from this link. You will need a website, but it is very simple to use with few bells and whistles. You can always track your links from your server logs if you want to track them.

The second cloaker is a website based script called “Redirection Rocket”. This software has to be installed with a mysql database but has lots of useful features for tracking your links and where your traffic comes from. You can create campaigns for each link to track the traffic. This is currently offered for under $10 at http://www.thediscountebookstore.com/ . If you need installation of a script, we can help with that, just contact us.

There are other redirection, and affiliate cloaking scripts available, but we can’t comment on them as we haven’t used them. Do you know of any others, why not comment below…

If you’re trying to sell anything, online or offline, you need some surefire tactics in your sales literature or salespage to grab your readers attention, and push the “buy it” hot button. These strategies are already in use by your competition, it’s your turn to take the lead again and implement these quick and easy tactics to increase your sales.

1. The “Fast Use” Tactic

The “the best part is (topic or product) takes minutes to implement…” sales tactic tells your prospects that your product won’t take long to use or work. In these modern fast paced times, People are busy and want things to as work quickly as possible, let the prospect know how quickly your product does what they need.

2. The “No Skills” Tactic

The “how anyone with no (topic) skills can…” marketing ploy tells your prospects that even they can use your product to gain their desired benefits. It also tells them that they don’t need any special training or skills. Putting your prospects mind at ease that once they buy your product or service they won’t need to spend their valuable time learning to use it, or get it working is a sure way to lower their resistance to buying.

3. The “Don’t Share” Tactic

The “(no.)% of all (topic) experts won’t ever share this with you…” strategy tells your prospects that they are missing out on an important piece of information. They will want to buy your product in order to find out about it. Letting your customer know you hold a secret that they won’t get easily elsewhere will pique their curiosity and drag their wallet or credit card out into the open.

4. The “Repetition” Tactic

The “here’s exactly what you get when you purchase…” strategy reiterates to your prospects a brief, persuasive summary of everything you told them they would get early in your ad copy. Repeating the major benefits of your product package can increase your sales. Add the repeated summary of benefits near the buy button and watch the sales increase.

5. The “Price Cutting” Tactic

The “the price of (product) isn’t even $(no.) Or $(no.). Or even $(no.). It’s only $(no.)…” strategy tells your prospects how reasonable the original price is for your product but you just keep lowering it. People get excited when the price just keeps going down and down. See this in action on a lot of web salespages with a strikethrough through the higher prices, and the lowest price standing out, it works plain and simple.

6. The “Can I?” Tactic

The “can you really (your product’s benefit)? the answer is yes…” strategy tells your prospects a question they would likely have asked themselves or other people before. Once you tell them “yes,” back it up with unquestionable proof that your product works.

7. The “Uncomfortable” Tactic

The “you may not be completely comfortable using my product…” strategy tells your prospects that your product is so effective that it will give them an unfair advantage. You could tell them that other people and their competitors will be angry, envious and jealous. It’s human nature to want to be envied and admired by others, this useful “human flaw” is another hot trigger for closing the deal.

8. The “First Place” Tactic

The “fast action bonus, the next (no.) people that order get…” strategy tells your prospects if they are one of the first to order, they will get a bonus. It creates urgency and a fun competition for being one of the first. Nobody likes to be second, and who wouldn’t feel a bit peeved if they missed out on something just for waiting a little while and getting in too late? This one tactic can be used in many different ways to make sales. Either a bonus or a lower discounted price can be the prize for fast action i.e. buying right now.

9. The “Keep In Mind” Tactic

The “while reading this sales letter, please remember to…” strategy tells your prospects what to actually think about when reading and viewing your sales letter. You want to remind them to think about the benefits of your product or how it will improve their life. See tactic 4 “Repetition” above in addition to this tactic, both used together can reinforce your potential benefit to your customer.

10. The “No, No, No” Tactic

The “no hidden fees, no monthly fees, no set up fees and nothing else you ever have to buy…” strategy tells your prospects that they will only have to pay a one-time fee for your product. People hate spending money on fees that they think businesses add on for no real reason. Reassure your potential customers that there are no hidden extras to buy and you will soon have them on your side and ready to buy.

Now you know these Quick And Easy Tactics, look out for them as you visit salespages. They are sometimes dressed up to look different, but underneath these same tactics are employed in all good sales literature and salespages online. Now you know the secrets, and you can put them to work for you to increase your sales.

I was just going through my emails, and reading the ones which interest me. One which I often read is Robert Plank’s which always links to his latest blog post. This time he is opening a discussion about putting your picture on your salespages and websites.

Why would you want to put your picture out there so prominently?
Why not, it’s a form of branding for your business and helps to gain your customers trust. As Robert pointed out in “Is Your Photo On Every Salespage?” he recognised a few top marketers from their online images on their salespages and websites at a recent seminar. So did many others. This strategy brought their customers and potential customers to them in person at the seminar too, so why aren’t we all doing it?

I just started by putting my own face on the widget in the sidebar >>>> and on some of my other sites as part of my signature at the end of the salesletter. It’s just another of the great ideas I get regularly from Robert Plank

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of  your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution.  This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

A business without any marketing or promotion is likened to a shop opened in the midst of a jungle. Other than wild animals who visit your shop every day, no one will come to your shop as they don’t know that your shop exists.

It is important to promote your business online, and to get your name out there so people will come to your site and buy. Here are some ways you can do it:

1. Autorespdonders

Getting subscribers into your list lets you urge them to visit your site in order to buy your products. Having a list of subscribers also helps in a way that they can be giving you free advertising by the word of mouth.

There are a lot of good autoresponder services that you can use out there, and some of them: http://www.aweber.com, http://www.getresponse.com and http://www.emailaces.com. The ones mentioned are paid autoresponder services, which can ensure you the stability and safety for your list of subscribers. If you prefer to use a free one, you can use http://www.freeautobots.com.

2. Swapping ads

This is an act where you meet another Internet marketer in your field and you request to send each other’s solo ad(single advertising in an email) and urge your own subscribers to sign up for another’s newsletter, e-zine, or mini course.

This is a very useful way of getting more subscribers and it works without a doubt. People are hungry for information and providing them with it is what they want.

3. Joint venture

The greatest advertising – joint venturing. A joint venture partner is likened to a business partner, and it is for sure that both of you will promote each other fully, without holding back. When your subscribers know that both of you are partners, they tend to trust your recommendations and your joint venture partner will get advertised strongly as well.

On the other side, your joint venture partner will do the same and both of you receive great publicity.

4. Write articles

This is a very great way of advertising yourself. Writing articles and submitting your articles to article directories make sure that you will get readers and they’ll know who you are when you include your resource box at the end of your articles.

A resource box usually allows you to introduce who you are, so you can include your name, followed by a link as well so that people can visit your site and from there you’ll gain massive traffic.

5. Publish a newsletter

Publishing a newsletter lets people subscribe to your list and receive your newsletters. From there, your subscribers get to know who you are, and the chances of them buying your products will also increase. We always buy from someone we know instead of a stranger, don’t we?

Do this right and your marketing effort for your online business will be really successful. If you haven’t gotten a subscriber list, start building one right away as it is the most important asset you will own anywhere in the future.

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let’s start with a definition of exactly what “viral marketing” means.

According to the Wikipedia, “Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”

If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.

So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?

Let me answer that second question first, okay?  YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.

Why?  Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.

Don’t believe me?  Check out Amazon.com and I-tunes.  Why is this the case?   Because as consumers we tend to think that the average “Joe Blow” has less of a personal agenda when posting his review about the latest “Dixie Chicks” album and so we give it more weight.

And, by the way, this is a normal reaction – it’s one that’s kind of hard-wired into all of us.  People have always shared the things they like – or hate – with their friends and family members.  Back in the 50’s and 60’s, our grandparents used to talk to their neighbors over the “back fence,” call each other on the phone or tell their friends during lunch.  The difference is, these days we use the Internet and cell phones.

What’s interesting though, is that with the popularity of the Internet, our trust – and believe in “social proof” – has become even stronger.

By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product.  You’ll be gathering social proof – and that will help your sales to go through the roof.

So how do you set up your own viral marketing campaign?  The first thing to do is to get back to the basics.

Here’s the real “secret” to making a lot of money with affiliate products.  Have the right product, with the right message to the right people in the right time.

So start with your affiliate product.  Make sure that there’s a hungry audience for whatever you’re selling.

Then make sure that you’re sending out the right message – an in the right way.  If you’re marketing a product to teens, you’ll want to make sure that it’s something they want – and you’ll have to reach them where they’re hanging out.  That might be on MySpace, twitter or even Friendster.

What’s the right message?  Maybe it’s a special report.  But it could just as easily be a video.  Or an audio mp3 file.  Match your message to your audience.  And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.

Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral.  By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends.  And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you’ll start hearing the “ka-ching!” of your cash register going off a lot more often
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5 Easy Ways to Ramp Up Your E-Book Sales

Once you’ve written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right?

WRONG!

These days it’s getting harder than ever before to be able to get people to notice you – and just because “you build it” doesn’t mean they’re going to come.

So what’s an author to do?

Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing.  Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book.  The truth of the matter is that you’re probably never going to get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book.  And the second.  And then the third.

Don’t put all your eggs in one basket.  Come up with as many different income streams as you can and plan to build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into further details or give more information.  What about doing a joint venture with other experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

Once you’ve built up your credibility as a published author, it’s time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don’t like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you’re cross-selling or upselling.  For example, if you own a restaurant, what about creating a special Valentine’s Day promotion with the local florist.  Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion

===================================================

Want To Make Passive Income While You Sleep?
Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
Clicks That Spread All Over The Web

http://www.viralebookexplosion.com/?id=1672

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.  It’s just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads.  The same is true for those who make use of other pages like a “contact us” page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.  So if you still don’t have a landing page for your ads, you better start creating one now.  And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!