Archive for the 'Online Marketing' Category

Using Twitter As a Sales Tool

Saturday, May 16th, 2009

If you haven’t heard of Twitter by now then you must have been living under a stone. Twitter is everywhere, pop stars, tv stars and film stars all twitter. Marketers and sales people are also using it, as are everyday Joes and Janes just like you. At first site Twitter looks like just another online time waster for the bored to tell everyone who is following them about the boring things they are doing. If that’s so then why are all these famous people, and marketers alike using it?

Because it’s a great tool to get more exposure for yourself or your products. Twitter is a great marketing tool for making sales. But how can you use it? Surely your friends who follow you already know about you so they already know you and your products right?
True.

There’s more to it than that though. Twitter is a little viral tool just waiting for you to cash in on it. Imagine you have your ten friends following you, and they have their ten friends each who can all see that they are following you too. Then they might decide to see why their friend is following you on Twitter. So they also follow you. Then their friends can also see them following you and do the same. Before long you can have hundreds of people reading your Tweet (the short posts you make on Twitter are called Tweets).

So now you have an audience of followers reading your Tweets, and it’s growing exponentially as more followers followers start following you. Now you can keep them interested, and also add in the odd Tweet about your website or blog where they can find out about or even buy your product. Each time you Tweet and these followers all read it, they could be clicking on your link to a sales page or informative articles with affiliate products in.

There is of course a balance to be found, and you will need to keep the interest of your followers or they will stop reading your Tweets, but if you can keep your followers happy and keep adding more interesting Tweets then you can really use Twitter as a very effective sales tool. When you consider how quickly Twitter is growing, and the viral effect of the followers can you see how much it can do for your business? Isn’t it time you started Twittering?

Want to know more about Twitter and marketing with Tweets? Discover how to use Twitter Effectively  with our new E-book “Twitter Treasurechest

Best Way To Make Money In A Recession

Sunday, May 3rd, 2009

The hands down best way to make money in a recession is to find a way of making money that actually uses the recession instead of suffering from it.

What do I mean by that? Good question. What I mean is that you want to look for a business that will not be affected by the recession, or even better, a business that will actually grow during the recession.

One example is dealing in used goods. When people are low on cash they will be buying more used items. So if you always dreamed of setting up a store that sells good but used kids’ clothing, for example, right now is probably a good time to do it.

But running a store in your local area takes capital to pay for the premises and requires a lot of knowledge about running a business, from consumer law to hiring staff. That is enough to put off many people.

A better idea would be something that you can do from home without any staff or overheads. Something that you can be making money while you learn the business. So what is an example of this? Selling or promoting goods on the internet.

We are so lucky to be having this recession right now. Does that sound crazy? It’s not, because this is the one time in history when there is a huge exploding market that is not going to be affected by a downturn in the economy. People are going to be buying more online because it’s cheaper.

Take the example of used clothing. Selling your stock online instead of from a bricks and mortar store means that you do not need any capital, you do not need any staff, people can buy 24/7 and you just deal with the orders whenever you want. What’s more, your customer base is not limited to the people who live in your town and pass by your store. You have billions of potential customers all over the world.

But better still, you do not even have to sell anything yourself. You can earn money online in many other ways. For example, you can be an affiliate, earning money by promoting a company’s goods for a commission. Set up a few websites doing this, drive visitors to them and you could soon be earning regular checks.

Even in the luxury goods markets, some people are still buying but they will be looking around for the best deal. So the best way to make money in a recession from luxury goods is to find the best deal and put it in front of your website visitors.

Our Latest E-Books To Help You Start A home Based Business

Sunday, May 3rd, 2009

It’s been a while since we put anything on this site, but finally we have some new stuff for all the internet marketers out there.

Our first announcement is that our sister site has some new items for you to browse. If you’re new to internet marketing, or just looking for a way to ensure your income in these poor economic times then this e-book is just for you, One Month To Your Own Online Business gives you step by step instructions to start your own online business.

In my One Month To Your Own Online Business you will learn -

  • How to understand the different types of internet business and quickly decide which one is for you.
  • How to immediately begin an internet marketing business that is recession proof and thrives.
  • How to start a business immediately without having to put any money down for advertizing.
  • How to find a product or service that people want or need, so that your business transcends dire economic predictions about bankruptcy
  • How to build a website to promote your business, without spending way too much money
  • You will also benefit from following the user friendly step by step guidelines in this book that are based on one simple business model.

So if this is something you’ve been considering then go and take a look now at One Month To Your Own Online Business

Our second new addition is almost a companion title. Home Based Business Ideas gives the budding home business owner a few ideas to start them thinking about working from home. There are plenty of ideas for businesses you can start from your own home and even if you don’t take any of them up it will start your mind working on the ideas for your own home business. Take alook at Home Based Business Ideas for yourself.

I’ll try not to leave it so long next time, so look out for our next post here at CashInOnline

Thanks for your time
Doug Titchmarsh

Using Message Boards for Internet Marketing

Sunday, February 22nd, 2009

Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available. This article will examine how savvy business owners can use Internet message boards wisely. It will also explain how message boards can be misused and rendered ineffective as well.

Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject imaginable. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.

Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. Here those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of your children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. This is worthwhile because the message board features a high concentration of your target audience members.

When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the user agreement to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include y our link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.

Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. For this reason it is important to act as a representative from your company at all times.

Alternative Payment Options – More Choice Equals More Sales?

Saturday, September 20th, 2008

If you’re doing any sort of business online which involves accepting payments for your goods or services, then you should already have considered the alternatives. Most online marketers use Paypal, as most of our customers can use it to make payments, and we can accept credit cards, e-cheques and straight Paypal transfers without the expense of having our own merchant accounts.

But there are alternatives to Paypal, and choice is a good thing where customers are concerned. For starters Paypal is still not available everywhere in the world, and some people still won’t use it even where it is. Offering an alternative payment option will obviously allow many more of your potential customers to buy from you when Paypal isn’t an option.

So what are the alternative payment choices?

Obviously you could get your own merchant account and process credit and debit cards for yourself, this would involve contacting a bank, and arranging the services with them, as long as your software can integrate with their systems. Another alternative for accepting payments is 2Checkout (http://www.2checkout.com ) they do charge a fee up front to join, but 2checkout is widely supported in shopping cart software. With 2 checkout you can accept cheques, credit and debit cards, and in addition they now offer affiliate facilities so you can sell your products and services through an affiliate network.

Another widely used online payment option is Clickbank, who accept payments from many different sources on your behalf. Again there is a small fee to set up a vendor account at Clickbank, and there are limits on maximum prices (you can request higher maximum limits, and they are quick to respond to requests). Another plus for Clickbank, is that they have lots of affiliates using their system, and if you offer a good quality product many of them may begin promoting it for the commissions you set when you add your product. A negative on Clickbank’s scoresheet, is that you can only sell one product from the account without using a script to redirect to others, although there are scripts available to do this and Clickbank does allow quite a lot of products on an account but only one salespage.

There is another alternative payment option which we just discovered, and which may help you to make more sales with an innovative way of giving everyone a win win deal. It’s called TrialPay and it’s ingenious in the way it works. As a merchant you can now offer your products for free, but still get paid. As a customer, your purchasers now needn’t spend money they don’t want to on your products, but still get them. TrialPay uses a system whereby their partners are offering incentives to gain customers or even visitors to their sites. Trialpay offers to pay you some of that money (up to the value of your products or sometimes even more) when you send your customers to sign up for free offers in return for receiving your products for free.

In simple terms, you get paid, TrialPay get their clients some extra visitors or signups, and your customer gets the product they wanted without paying anything for it. As a payment option TrialPay is truly win win win for everybody. We are currently trying it out at http://www.thediscountebookstore.com on several of our top selling products to see how it works out, see the TrialPay buttons for these products Niche Marketing Profits and Follow-Up Email Creator Pro and try it out to get those products for free from us and TrialPay.

Then checkout if Trial Pay can work for you as a payment option by using the button below to sign up for your free merchant account

TrialPay Referral Program

What Is Niche Marketing And How Can You Profit From It?

Saturday, August 2nd, 2008

Have you ever heard of niche marketing?

If you have, or if you haven’t then there maybe some things you would like to know about niche marketing online as a way of making an income. So without further filler or fluff, here are some basics to hekp you get started with niche marketing.

We’ll start with the question what is a niche, and how do I market it?

A niche is just a small gap. For our purposes this gap is a potential area where we can sell (market) products into. Usually these niches are based around hobbies and passtimes people enjoy. By tailoring products to a small niche group we can usually find an untapped market where we have less competition, especially online where everyone looks to see if there is any information about their favourite hobby.

To make money from a niche market we first have to find one, if you have a hobby and know a bit about it, that could be a starting point for researching a niche. Lets take a hobby like e.g. Golf. Now if you take a look at golf in any search engine, book store or library there are tons of books, dvd’s, etc. aimed at golfers. But that doesn’t mean you couldn’t find a niche in the golf market.

Drill down into golfing, and you can find gaps which maybe you could fill with an information product. Maybe you are left handed, and can help left handed golfers perfect their swing. I haven’t looked at it, I know nothing about golfing personally, but there maybe other groups of people with difficulties playing golf.

The golf thing is just an example, any hobby, or passtime could be an open playing field for the right information product to fill a niche in the market, fishing, crochet, cooking etc. All you need to do is find a small market which not many people have looked at and fill a gap with your information product.

You don’t even need to be an expert, some people are just starting out in a new hobby, and there may not be a decent introductory book to help them get started. Kinda like the “… for Dummies”(C)(TM) series of books, that is a perfect example of finding niches and filling the gaps with a marketable product. Those books take a subject and make it understandable for the layman (or dummies) by explaining the jargon.

Now all you need to do is find your own niche (remember if you have a hobby you can start there) and fill any gap you can see with your own product. Information products are easy to create and then sell online. You could even look for a product with resale rights, although then you will be in competition with others who buy the rights.

This short article has hopefully given you an insight into niche marketing online, but if you want to know more then visit our sister site for a great deal on an ebook with more information on niche markets, just follow this link to the ”Niche Marketing Profits” ebook

Take the 30 Day Challenge With Affiliate Cash Secrets – Video Presentation

Sunday, July 20th, 2008

How would you like to take the 30 Day Challenge, and discover the secrets to affiliate cash in 30 days?

Watch our video presentation to find out more about this unique 30 day challenge. Then go look at the site and find out if you are up to the challenge.

Blogging: Free Internet Marketing Method

Saturday, July 19th, 2008

Blogging: Free Internet Marketing Method

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

Writing Articles as an Affordable Internet Marketing Method

Saturday, July 19th, 2008

From Overture, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It’s absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That’s it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don’t forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be in tact and will subsequently direct more traffic to your website.

4. Improve your reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer’s block is the last problem you will ever be able to surmount.

Using Crap Advertising In Your Marketing Plan

Saturday, July 5th, 2008

Crap advertising, what the heck is that you may well be wondering. Crap advertising is the kind of marketing all the gurus will tell you to steer clear of. It’s considered, well, crap. The returns on time are less than many of the top marketers would or could boast they get from their methods, and lets face it they want to sell you their information, so anything else will be “crap”.

But is it really that bad, and what are crap advertising methods?

Crap advertising online ranges from FFA (Free For All) link pages, to safelists, and includes things like classified ad sites, forum message boards and traffic and click exchanges. These are all considered to yield little to no returns by the top marketers. In fact you may have actually tried these methods yourself, and spent time posting to FFA sites and looking at 2 websites to get 1 hit for your own site and found you didn’t get anywhere. I know I tried them before and put them aside as crap ways to advertise online.

We are not going to let them die that easily though, because I have discovered a way you can use these methods to advertise your business and products and get results. The results will depend on your own work ethic, and how well you can market to people once you get them to your site, but these crappy advertising methods can bring them to you to start with. And the best part about using crap advertising is that it is low, or in some cases no cost advertising for you.

The trick to making the crap advertising pay is to get the people who do come to your site into your list. Don’t attempt to sell to them, they’ll be too busy to buy today, just offer something free, like a course to opt-in to and if you offer a gift for signing up to as well, you will convert even more of them to opt-in to your own list. Then follow up (an autoresponder is your best friend here, you do have an autoresponder setup with messages to send right?) follow up at least 7 times, but keep the selling to a minimum in the first few emails, just a quick line or two and a link. When they get to know you and trust you because of your free course, then they will buy more from you.

Because you now have the people on your list you have more chances to sell more products to them later. In this way you can convert a crap advertising method into a cheap way to get prospects to you, and because it’s low cost advertising you can do it over and over again.

Follow this link for more information on Profiting From Crap Advertising

Douglas Titchmarsh