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Archive for August, 2008

PostHeaderIcon What Is Niche Marketing And How Can You Profit From It?

Have you ever heard of niche marketing?

If you have, or if you haven’t then there maybe some things you would like to know about niche marketing online as a way of making an income. So without further filler or fluff, here are some basics to hekp you get started with niche marketing.

We’ll start with the question what is a niche, and how do I market it?

A niche is just a small gap. For our purposes this gap is a potential area where we can sell (market) products into. Usually these niches are based around hobbies and passtimes people enjoy. By tailoring products to a small niche group we can usually find an untapped market where we have less competition, especially online where everyone looks to see if there is any information about their favourite hobby.

To make money from a niche market we first have to find one, if you have a hobby and know a bit about it, that could be a starting point for researching a niche. Lets take a hobby like e.g. Golf. Now if you take a look at golf in any search engine, book store or library there are tons of books, dvd’s, etc. aimed at golfers. But that doesn’t mean you couldn’t find a niche in the golf market.

Drill down into golfing, and you can find gaps which maybe you could fill with an information product. Maybe you are left handed, and can help left handed golfers perfect their swing. I haven’t looked at it, I know nothing about golfing personally, but there maybe other groups of people with difficulties playing golf.

The golf thing is just an example, any hobby, or passtime could be an open playing field for the right information product to fill a niche in the market, fishing, crochet, cooking etc. All you need to do is find a small market which not many people have looked at and fill a gap with your information product.

You don’t even need to be an expert, some people are just starting out in a new hobby, and there may not be a decent introductory book to help them get started. Kinda like the “… for Dummies”(C)(TM) series of books, that is a perfect example of finding niches and filling the gaps with a marketable product. Those books take a subject and make it understandable for the layman (or dummies) by explaining the jargon.

Now all you need to do is find your own niche (remember if you have a hobby you can start there) and fill any gap you can see with your own product. Information products are easy to create and then sell online. You could even look for a product with resale rights, although then you will be in competition with others who buy the rights.

This short article has hopefully given you an insight into niche marketing online, but if you want to know more then visit our sister site for a great deal on an ebook with more information on niche markets, just follow this link to the ”Niche Marketing Profits” ebook

PostHeaderIcon Getting Started With A Home Business – Questions To Ask Yourself

Giving yourself a Pay Raise with Extra Income

Extra Income opportunities are basically work-from-home opportunities that help augment your regular income. Many people are opting for these work-from-home opportunities for the following reasons:

1. Most people think they are losing the battle to balance work and family, time wise and income wise. If they are going to work 12 hours a day outside home and just manage to scrape the bottom of the vessel for survival, finally coming home to family too tired to spend any time with them, is it worth the effort?

2. A burning desire to be financially independent and successful by adding that extra income to their regular income with popular work-from-home opportunities.

The very fact that these extra income churning work-from-home opportunities have become popular is due to the above mentioned factors. These opportunities present a lot of flexibility in spending time with family and children, social commitments and of course financial liberation. These extra income generating opportunities also give you a chance to be your own master and work your own times.

How to find a suitable extra income generating opportunity? Here are some dos and don’ts:

1. Analyze yourself and find out what your core competency is. Marketing, Writing, Programming or anything else that you excel in.
2. Analyze what your friends and family see in you, what they praise you for and what they criticize you for. This will help in narrowing down your options.
3. Try and find out how different or relevant it is to your regular job or work that you do today.
4. Ask yourself about the job satisfaction that you have today and you might have if you get a suitable extra income generating opportunity.
5. Analyze the skills that you possess but have gone unused since you have been working. Ask yourself, if you would be comfortable bringing them out to generate that extra income?

After doing the above, research and analyze the opportunities available by talking to people who already have extra income coming their way or use the internet to find opportunities that match your skills. Make a list of opportunities in descending order of your preference with at least 5 entries.

Get going in a small way, spending about an hour a day. Try it out before you commit to something.
Analyze if you like doing the work after a period of about 1-2 months and see the extra income you earn. If you think that the work is suited to you and the work has enough potential to earn you the extra income that you were targeting for, try to spend more time and energy on it to increase that extra income. If you see that you really don’t enjoy it, shift the focus to the second opportunity on the list.
Remember these opportunities are basically work being done for other professionals and they have to be treated with professionalism and care. You cannot take them lying back and expect returns. The only advantage is that you will be doing what you love to do and get paid handsomely for it.