Author Douglas Titchmarsh

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Archive for June, 2008

PostHeaderIcon Finding Hot Selling Products to Sell

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

PostHeaderIcon Free Downloads Available for ONE Week Only

Odinn Sorensen has just launched his “Daddys Day Giveaway”, celebrating Fathers Day Odinn has done something quite unusual in this giveaway … He “hacked” the script and put some of the gifts on the FRONT PAGE, so you can get them right away, even without having to signup for the giveaway itself.

See for yourself:

http://daddysdaygiveaway.com/members.php?id=241

The giveaway only runs for one week, from today june 15th to june 22nd, so you should go there right away and pick out your gifts …

http://daddysdaygiveaway.com/members.php?id=241

Almost 200 gifts are waiting for you. Quality ebooks, software, graphics, PLR, audios, videos and much more.

http://daddysdaygiveaway.com/members.php?id=241

Enjoy!

Thanks,
Douglas Titchmarsh

P.S. Remember – don’t wait too long, it’s only a one week event …

http://daddysdaygiveaway.com/members.php?id=241

P.P.S.
want to keep up with the latest giveaways, get in early to post your contribution and build your list. Just want to know when new giveaways are opening to download tons of free stuff?
http://www.newjvgiveaway.info

PostHeaderIcon Top 3 Ways To Boost Your Affiliate Commissions Overnight

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

PostHeaderIcon Helpful Products From One Of Our Other Sites

We just uploaded some stuff to our sister site at the Discount Ebook Store a site where we offer all kinds of e-books and software at low prices.

The first of the new products we added is so low priced it’s actually free :-) for absolutely no money we are giving not one, not two, not even 3 but 4 e-books every entrepreneur should read.

  1. Think And Grow Rich By Napolean Hill

  2. Science Of Getting Rich By Wallace Wattles

  3. Acres Of Diamonds By Russel Conwell

  4. Personal Magnetism By Theron Q. Dumont

All of these e-books and a special bonus are available for free download right now at http://www.thediscountebookstore.com/getrich/ so don’t miss out go and grab them now.

The second product I’d like to tell you about is Free Traffic For Broke Marketers E-book  which is a guide to getting more free traffic to any website. If you’re on a budget, then free traffic is the only way to go so we have added Free Traffic For Broke Marketers  and heavily discounted the price because, well you’re on a budget right? The price is all the way down to … well go see for yourself, the link is there for you to use.

Still here? Get going and at least download the freebies listed above.

PostHeaderIcon Is Your Online Marketing Slowed Down By Your PC? Is this the answer?

Is Your Online Marketing Slowed Down By Your PC? Is this the answer?

Your PC is a vital part of your online marketing toolkit. In fact it’s not merely vital, it IS your marketing toolkit. Without your PC you can’t do any work at all online. It’s running almost

everything that you do apart from your website. And yet we neglect our biggest asset in the most terrible way.

I know from experience how little I get done when my PC goes awol. I had a hard drive crash, and most of my stuff wasn’t backed up. Stupid. So now I back everything up as I go along. All

my websites, all my downloads and all the programs I use are saved to a seperate drive. Yet still I’m neglecting my PC and letting it slow me down.

Every day before I start working on my computer I switch it on, have breakfast while I wait for it to start, and then wait some more twiddling my thumbs. I wait again for my email program

to start, and again for my browser. At the end of the day I wait again for it to shut down. But it never used to be this slow.
How about you?
Can you remember how fast your pc was when it was new?

So what can you do about it?
How can you speed up your pc?
Well I just found out about a product which claimed to help you speed up your PC. It’s an e-book written by a self professed computer “hacker” who promises to reveal the truth about

speeding up your PC with no extra cost. I’m a sceptic in these matters, and also a bit of a geek myself. I bought the e-book and started reading.

Antivirus program for free, check it’s the one I already use.
Spyware remover, ditto the above.
Firewall, if I hadn’t heard of this one already and been using it for 6 years then I’ll barbecue my headgear.

At this point I was already checking the refund guarantee as this was basic stuff any geek knows about. I’ve even written articles about them to get traffic to my sites. This stuff is old hat.

But I continued reading just to see the rest of this “hackers” speed up your pc tips. Run Windows update, why? it’s on automatic updates for most of us isn’t it? Defrag your hard drives,

get real mr. “hacker” this ain’t news to anybody and you’re about to give a refund buddy.

Then there was a glimmer of hope, a great tip I hadn’t seen before, and some software I’d heard about but hadn’t used as it seemed too dangerous. The “hacker” came good here with a

simple guide to using the software safely. Better. I have read about it in forums, so knew this does help speed up a slow pc but it always came with scary warnings , now I could use this

free software safely.

 So any more or is that it, one useful speed up your pc nugget?

Well actually after the poor start this little e-book went from strength to strength. Still a lot of stuff I already knew, but I am, as I already confessed, a geek and this information wouldn’t be

known by your average pc user. I still learnt a lot from this concise e-book, including lots of programs I could download for free to do geeky stuff I usually did manually.

So would I recommend this e-book?
Yes, to anybody and everybody who has a pc, and can follow simple step by step instructions. For the price this is an absolute must buy, in terms of saving money on pc maintenance,

and saving time waiting for your pc to do its job.

The name of this handy book is The Secret PC Formula 
Click Here to go get it and speed up your pc today

PostHeaderIcon Affiliate Link Cloaker Software What is it and Do You Need It?

If you haven’t heard of affiliate link cloaking software, here’s a brief description. You can feed in your affiliate link, and it will output a file, or link which will be used to cloak your link. In the case of desktop link cloaking software you will get a file to upload to a website. In online scripts, it will already be online and no further work will be needed.

So why would you need to cloak your affiliate links?

There are several reasons to cloak an affiliate link, which we will outline for you so you can make a decision whether to cloak or not.

  1. Your hard won customers can cut off part of the link and stop you getting your affiliate commissions. Sometimes it will be because they think they can pay less (usually incorrect) if they don’t pay your comissions on the product. Sometimes they will cut of your affiliate id and put their own in and get a discount when they get their comissions they just took from you.
  2. Emails can chop off long links. As you send out a newsletter, or any other email with a link in, sometimes the longer links will be forced over two lines, meaning the affiliate link gets broken. The link either doesn’t work at all, so no sales or just your affiliate id gets lopped off and you don’t get the comissions on sales you make from your emailing.
  3. Long affiliate links look unprofessional and puts people off buying. When they see a link full of letters and numbers, people are put off clicking it. Look at a lot of affiliate urls and they are very long and full of question marks and other characters. They just look suspicious and stop people from following the link.

So now you know what an affiliate link cloaker is, do you need one? More to the point which one should you get. There are plenty of choices of link cloaker and the choice is yours of course. I can recommend two here for you right now. One is a desktop based program which I used for a long time, but it means you have to upload a file to webserver after you have made the cloaked link. The other is a script which sits on your website in a folder and redirects to your affiliate link when someone follows the cloaked link, and it also tracks the links so you can see if your advertising ois working.

The first of the affiliate link cloakers I mentioned above can be downloaded for free from us along with some other great useful software. It’s called “Affiliate Diamond” and you can find out more about the free package and download it from this link. You will need a website, but it is very simple to use with few bells and whistles. You can always track your links from your server logs if you want to track them.

The second cloaker is a website based script called “Redirection Rocket”. This software has to be installed with a mysql database but has lots of useful features for tracking your links and where your traffic comes from. You can create campaigns for each link to track the traffic. This is currently offered for under $10 at http://www.thediscountebookstore.com/ . If you need installation of a script, we can help with that, just contact us.

There are other redirection, and affiliate cloaking scripts available, but we can’t comment on them as we haven’t used them. Do you know of any others, why not comment below…

PostHeaderIcon Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.