Author Douglas Titchmarsh

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Archive for May, 2008

PostHeaderIcon Using PLR to Create Your Own Sellable Product Really Can Be Quick And Easy

I recently saw a book with PLR (Private Label Rights)  rights at The Unselfish Marketers Vault a website which I pay a monthly fee to download tons of the latest products with various rights. Usually I just download the e-book, look at the rights and put it aside in my “to do later” folder. I guess you’re either the same as I was and think that it just takes too long to re-write a PLR product and make it your own, or don’t know where to start.

So what changed my opinion of PLR products?

This E-book was in a niche I know a little about, so immediately it piqued my interest. The niche was also comparable with another similar niche market into which the e-book could be pushed with a little re-writing. When I say a little I really mean it, I’m as lazy as anyone so you can take it to the bank that this was a quick and easy few changes.

OK so you really want to know how the e-book was re-written to become the new product which it now is.  Well the first thing I did was skimmed the PLR e-books contents and looked for the keywords for the niche it was in. Then using Open Office (you could use MS Word, or even Notepad for this bit) I did a search and replace of the first keyword. This replaced all instances of the original keyword with the one I wanted. Then I searched and replaced the synonyms for the keyword. As an example for an ebook about caring for cars, you could change “automobile” to “motorcycle”, and then “auto” to “bike” etc. through all the synonyms for car and change to motorcycle words.

Once I’d done the quick find and replace, I read through looking for anything which didn’t make sense for the new niche, in our example, anything related to bonnets (hoods), boots (trunks) or doors obviously wouldn’t be right for a motorcycle themed e-book. I rewrote all the sections which didn’t fit the new niche replacing sections with more relevant material, but you could just delete them instead.  Then it was time for a final re-read of the new e-book. Again just skimming is ok, don’t look for perfection, look to getting it done and on sale, I added a small request for readers of the e-book to send me details of any errors or omissions and promised to update it as neccessary and send details out to those who registered their email address for updates (thus building a list of people interested in that niche who trusted me enough to buy the e-book to whom I may be able to sell something else later).

The final stage of the e-books journey was to rewrite the sales page using the same find and replace technique I used for the e-book. I also had to change the cover graphic, and sales page header but that wouldn’t always be neccessary. Then all I had to do was put the “new” salespage and download area including the rewritten ebook onto the web ready to sell. I used Clickbank for this as there may be a possibility of making sales through affiliates who have websites in the same niche. Total outlay spent was about $10 as I already pay for the membership anyway, and had a Clickbank sellers account unused (but that’s only $45 anyway and you can sell multiple items on Clickbank) so I paid out for a domain name to help it in the search engines. The cost in time, which is a most valuable asset, was about 5 hours over a few days, most of which was spent on remaking the graphics and sorting out the salespage.

I’ve decided to rework some other PLR e-books in the future too, but I’ll be looking into niches other than the common internet marketing one, but there is plenty to choose from on my preferred suppliers site ( “The Unselfish Marketers Vault” remember?). I hope I will soon have several products in various niches on sale carrying my name instead of someone elses. All for the sake of some PLR products and a small investment in time.

BTW the e-book I am selling is at http://www.classic-motorcycle-restoration.com

PostHeaderIcon 10 Quick And Easy Tactics To Increase your Sales

If you’re trying to sell anything, online or offline, you need some surefire tactics in your sales literature or salespage to grab your readers attention, and push the “buy it” hot button. These strategies are already in use by your competition, it’s your turn to take the lead again and implement these quick and easy tactics to increase your sales.

1. The “Fast Use” Tactic

The “the best part is (topic or product) takes minutes to implement…” sales tactic tells your prospects that your product won’t take long to use or work. In these modern fast paced times, People are busy and want things to as work quickly as possible, let the prospect know how quickly your product does what they need.

2. The “No Skills” Tactic

The “how anyone with no (topic) skills can…” marketing ploy tells your prospects that even they can use your product to gain their desired benefits. It also tells them that they don’t need any special training or skills. Putting your prospects mind at ease that once they buy your product or service they won’t need to spend their valuable time learning to use it, or get it working is a sure way to lower their resistance to buying.

3. The “Don’t Share” Tactic

The “(no.)% of all (topic) experts won’t ever share this with you…” strategy tells your prospects that they are missing out on an important piece of information. They will want to buy your product in order to find out about it. Letting your customer know you hold a secret that they won’t get easily elsewhere will pique their curiosity and drag their wallet or credit card out into the open.

4. The “Repetition” Tactic

The “here’s exactly what you get when you purchase…” strategy reiterates to your prospects a brief, persuasive summary of everything you told them they would get early in your ad copy. Repeating the major benefits of your product package can increase your sales. Add the repeated summary of benefits near the buy button and watch the sales increase.

5. The “Price Cutting” Tactic

The “the price of (product) isn’t even $(no.) Or $(no.). Or even $(no.). It’s only $(no.)…” strategy tells your prospects how reasonable the original price is for your product but you just keep lowering it. People get excited when the price just keeps going down and down. See this in action on a lot of web salespages with a strikethrough through the higher prices, and the lowest price standing out, it works plain and simple.

6. The “Can I?” Tactic

The “can you really (your product’s benefit)? the answer is yes…” strategy tells your prospects a question they would likely have asked themselves or other people before. Once you tell them “yes,” back it up with unquestionable proof that your product works.

7. The “Uncomfortable” Tactic

The “you may not be completely comfortable using my product…” strategy tells your prospects that your product is so effective that it will give them an unfair advantage. You could tell them that other people and their competitors will be angry, envious and jealous. It’s human nature to want to be envied and admired by others, this useful “human flaw” is another hot trigger for closing the deal.

8. The “First Place” Tactic

The “fast action bonus, the next (no.) people that order get…” strategy tells your prospects if they are one of the first to order, they will get a bonus. It creates urgency and a fun competition for being one of the first. Nobody likes to be second, and who wouldn’t feel a bit peeved if they missed out on something just for waiting a little while and getting in too late? This one tactic can be used in many different ways to make sales. Either a bonus or a lower discounted price can be the prize for fast action i.e. buying right now.

9. The “Keep In Mind” Tactic

The “while reading this sales letter, please remember to…” strategy tells your prospects what to actually think about when reading and viewing your sales letter. You want to remind them to think about the benefits of your product or how it will improve their life. See tactic 4 “Repetition” above in addition to this tactic, both used together can reinforce your potential benefit to your customer.

10. The “No, No, No” Tactic

The “no hidden fees, no monthly fees, no set up fees and nothing else you ever have to buy…” strategy tells your prospects that they will only have to pay a one-time fee for your product. People hate spending money on fees that they think businesses add on for no real reason. Reassure your potential customers that there are no hidden extras to buy and you will soon have them on your side and ready to buy.

Now you know these Quick And Easy Tactics, look out for them as you visit salespages. They are sometimes dressed up to look different, but underneath these same tactics are employed in all good sales literature and salespages online. Now you know the secrets, and you can put them to work for you to increase your sales.

PostHeaderIcon Free money – paid to surf

Back in the back end of the nineties, and beginning of the noughties a short lived phenomenon called surfing for cash hit the internet. I personally made a reasonable amount of extra cash from the various companies which surfaced at that time and paid me to surf. The best bit was that they usually paid on several referral levels too.

Because I found a few friends online who also wanted some extra cash and were willing to surf for the money, I soon had a regular monthly cheque coming in from companies like Alladvantage.com and others. Unfortunately the paid to surf sites found that they couldn’t make it pay for everybody and stay in business.

Now there’s a whole new batch of companies giving paid to surf another try, this time with more sustainable payouts. I’m going to give this one a try…

http://www.surfjunky.com

SurfJunky will pay on 3 levels
Level 1 Referrals – 5% of whatever they earn gets paid to you
Level 2 Referrals – 3%
Level 3 Referrals – 1%

I can’t say yet whether the new paid to surf companies will last, but lets hope they can succeed where Alladvantage failed and that we can get paid to surf for a time to come.

http://www.surfjunky.com Join for free, and find out with me if it’s going to last, if nothing else it may be a way to bring in a few extra bucks towards advertising your main product.

Why not let me know what you think about paid to surf programs by commenting below?

PostHeaderIcon Photo Opportunity?

I was just going through my emails, and reading the ones which interest me. One which I often read is Robert Plank’s which always links to his latest blog post. This time he is opening a discussion about putting your picture on your salespages and websites.

Why would you want to put your picture out there so prominently?
Why not, it’s a form of branding for your business and helps to gain your customers trust. As Robert pointed out in “Is Your Photo On Every Salespage?” he recognised a few top marketers from their online images on their salespages and websites at a recent seminar. So did many others. This strategy brought their customers and potential customers to them in person at the seminar too, so why aren’t we all doing it?

I just started by putting my own face on the widget in the sidebar >>>> and on some of my other sites as part of my signature at the end of the salesletter. It’s just another of the great ideas I get regularly from Robert Plank

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