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Archive for March, 2008

PostHeaderIcon Best Internet Marketing Solutions Without Overspending

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of  your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution.  This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

PostHeaderIcon 5 Ways To Promote Your Business Online

 

A business without any marketing or promotion is likened to a shop opened in the midst of a jungle. Other than wild animals who visit your shop every day, no one will come to your shop as they don’t know that your shop exists.

It is important to promote your business online, and to get your name out there so people will come to your site and buy. Here are some ways you can do it:

1. Autorespdonders

Getting subscribers into your list lets you urge them to visit your site in order to buy your products. Having a list of subscribers also helps in a way that they can be giving you free advertising by the word of mouth.

There are a lot of good autoresponder services that you can use out there, and some of them: http://www.aweber.com, http://www.getresponse.com and http://www.emailaces.com. The ones mentioned are paid autoresponder services, which can ensure you the stability and safety for your list of subscribers. If you prefer to use a free one, you can use http://www.freeautobots.com.

2. Swapping ads

This is an act where you meet another Internet marketer in your field and you request to send each other’s solo ad(single advertising in an email) and urge your own subscribers to sign up for another’s newsletter, e-zine, or mini course.

This is a very useful way of getting more subscribers and it works without a doubt. People are hungry for information and providing them with it is what they want.

3. Joint venture

The greatest advertising – joint venturing. A joint venture partner is likened to a business partner, and it is for sure that both of you will promote each other fully, without holding back. When your subscribers know that both of you are partners, they tend to trust your recommendations and your joint venture partner will get advertised strongly as well.

On the other side, your joint venture partner will do the same and both of you receive great publicity.

4. Write articles

This is a very great way of advertising yourself. Writing articles and submitting your articles to article directories make sure that you will get readers and they’ll know who you are when you include your resource box at the end of your articles.

A resource box usually allows you to introduce who you are, so you can include your name, followed by a link as well so that people can visit your site and from there you’ll gain massive traffic.

5. Publish a newsletter

Publishing a newsletter lets people subscribe to your list and receive your newsletters. From there, your subscribers get to know who you are, and the chances of them buying your products will also increase. We always buy from someone we know instead of a stranger, don’t we?

Do this right and your marketing effort for your online business will be really successful. If you haven’t gotten a subscriber list, start building one right away as it is the most important asset you will own anywhere in the future.

PostHeaderIcon How can You Overachieve Your Way to Super Affiliate Stardom?

How does a person become a super affiliate?
And how can they overachieve their way to super affiliate stardom?

Making your way to super affiliate stardom is not that easy; and it surely won’t happen overnight. Bear in mind that you need to embrace some tactics, carry out effective online business strategies and of course give hefty time commitment. You can’t be a super affiliate without blood and sweat and without the following traits – patience, persistence and thirst for knowledge. Matched with efficient strategy, these three traits provide you the formula towards super affiliate stardom.

Affiliate marketing strategies are a bit difficult but they are achievable; you just have to work hard on it. First, look for a unique and exceptional niche and focus in it. The reason why most people in the affiliate marketing business didn’t turn out to be very successful is that they try to offer almost everything under the sun instead of giving all their attention in a particular niche market. If you want to become a super affiliate, try not to scatter all your efforts; concentrate on your niche and make it grow by means of promoting, advertising and selling it well.

The next step you must do after you have established your affiliate storehouse is to promote it. Most affiliates resort to pay-per-click engines. But what’s more advisable is to discover how to accomplish organic search results or better yet, hire a search engine marketing company. Through this, you can be saved from losing all your profits on pay-per-click engines.

Then, familiarize yourself with your product and know your audience. Remember that credibility builds trust. And you can only make information that puts up your credibility if you know the products and services your site is offering. If you’re target audience don’t trust you, how could you expect them to purchase from your affiliate storehouse? Moreover, if you take time to learn the products and services you are recommending, it will be way too easy for you to establish a website that converts well, which will enhance your affiliate income in return.

Try to promote and resell products from different merchants. There is absolutely nothing wrong with this strategy because it is just a way of protecting your business and broadening your horizons to be sure that you won’t experience the so-called famine effect. Aside from that, promoting different merchants on the same site provides your site visitors a handful of destinations to choose from. This strategy will also make you aware on what your visitor want to see and it can also help you find out how well various merchants perform against each other.

As mentioned earlier in this page, a super affiliate wannabe should have this trait – thirst for knowledge. It is because this trait can help him or her stay updated and remain on top of the trends. If you are knowledgeable in internet marketing, then you know that what was adopted few months ago may not be applicable at present. So it is important to seek knowledge and make sure that you are updated on what’s new about affiliate marketing daily. Keep in mind that super affiliates take time to read, learn and embrace the changes in online marketing business.

And what’s most important? Never, ever give up. Being engaged in affiliate marketing business is hard, that’s why you must be equipped with patience and persistence. Check your statistics and find out the things that are working and those that are not. Make changes if the situation calls for.

These are just few suggestions and ideas if you want to boost your affiliate income. Let me reiterate, you have to be patience, persistence and knowledgeable. Then, follow the above mentioned strategies and you’ll surely find yourself on the road to super affiliate stardom.

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PostHeaderIcon And the Buzz Goes On – How to Use Viral Marketing

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let’s start with a definition of exactly what “viral marketing” means.

According to the Wikipedia, “Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”

If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.

So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?

Let me answer that second question first, okay?  YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.

Why?  Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.

Don’t believe me?  Check out Amazon.com and I-tunes.  Why is this the case?   Because as consumers we tend to think that the average “Joe Blow” has less of a personal agenda when posting his review about the latest “Dixie Chicks” album and so we give it more weight.

And, by the way, this is a normal reaction – it’s one that’s kind of hard-wired into all of us.  People have always shared the things they like – or hate – with their friends and family members.  Back in the 50’s and 60’s, our grandparents used to talk to their neighbors over the “back fence,” call each other on the phone or tell their friends during lunch.  The difference is, these days we use the Internet and cell phones.

What’s interesting though, is that with the popularity of the Internet, our trust – and believe in “social proof” – has become even stronger.

By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product.  You’ll be gathering social proof – and that will help your sales to go through the roof.

So how do you set up your own viral marketing campaign?  The first thing to do is to get back to the basics.

Here’s the real “secret” to making a lot of money with affiliate products.  Have the right product, with the right message to the right people in the right time.

So start with your affiliate product.  Make sure that there’s a hungry audience for whatever you’re selling.

Then make sure that you’re sending out the right message – an in the right way.  If you’re marketing a product to teens, you’ll want to make sure that it’s something they want – and you’ll have to reach them where they’re hanging out.  That might be on MySpace, twitter or even Friendster.

What’s the right message?  Maybe it’s a special report.  But it could just as easily be a video.  Or an audio mp3 file.  Match your message to your audience.  And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.

Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral.  By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends.  And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you’ll start hearing the “ka-ching!” of your cash register going off a lot more often
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PostHeaderIcon 5 Easy Ways to Ramp Up Your E-Book Sales

5 Easy Ways to Ramp Up Your E-Book Sales

Once you’ve written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right?

WRONG!

These days it’s getting harder than ever before to be able to get people to notice you – and just because “you build it” doesn’t mean they’re going to come.

So what’s an author to do?

Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing.  Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book.  The truth of the matter is that you’re probably never going to get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book.  And the second.  And then the third.

Don’t put all your eggs in one basket.  Come up with as many different income streams as you can and plan to build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into further details or give more information.  What about doing a joint venture with other experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

Once you’ve built up your credibility as a published author, it’s time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don’t like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you’re cross-selling or upselling.  For example, if you own a restaurant, what about creating a special Valentine’s Day promotion with the local florist.  Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion

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Want To Make Passive Income While You Sleep?
Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
Clicks That Spread All Over The Web

http://www.viralebookexplosion.com/?id=1672

PostHeaderIcon Free E-book For You To Download

Affiliate Marketers Handbook Cover

  1. This is your free “Affiliate Marketers Handbook” to download, and keep. In it you will find:-
  2. Affiliate Marketing Introduced

The 3 Things All Affiliate Marketers Need To Survive Online

How To Become A Super Affiliate In Niche Markets

Which Affiliate Programs To Choose

Easy Profits Using PPC In Your Affiliate Marketing Business

Using Product Recommendations To Increase Your Bottom Line

Using Camtasia to Increase Your Affiliate Checks

Top 3 Ways To Boost Your Affiliate Commissions Overnight

How To Avoid The 3 Most Common Affiliate Mistakes

Download it by right clicking here and clicking “Save Target As”

Nothing to buy, we don’t even ask for your email address to download this ebook.

PostHeaderIcon How to Become A Clickbank Super Affiliate

Making money through affiliate marketing is one of the most rewarding careers one could ever have. What’s good about this business is that anyone can join and make their way to success. Affiliate marketing has been known to be cost-efficient, assessable method of conveying long-term results. In fact, you can start even with a shoe string budget. And with affiliate marketing, you can have the benefit of working from home and enjoying the freedom and flexibility of working for yourself.

But there are also some people who failed in this kind of business. It could be because they lack knowledge and tactics. If you are a web site owner and you want to join in an affiliate marketing business, you should know where to get good affiliate programs.

Clickbank is an ideal place to start. Here, you can find one of the largest affiliate marketing programs in the industry. You just need to visit their site, http://www.clickbank.com and secure a clickbank ID. From the Clickbank’s home page, proceed to “Earn Commissions” and look for the products and services that perfectly fit you and your site. These products are typically ranked according to their popularity.

Clickbank is one of the affiliate networks that serve as a 3rd party between the web merchants and the associated affiliates. It is responsible in providing the technology to deliver the merchant’s offers and campaigns. The affiliate network also do the job of collecting commission fees from the merchant and giving it to the affiliates involved in the program.

Clickbank provides you a large and increasing network of publishers or affiliates to tap into. To be more specific, clickbank has more than 100,000 affiliates who are experts in finding potential customers for your affiliate program. The reason why more and more affiliates are joining Clickbank is obvious – the process of gaining commissions in this network is absolutely fair and transparent.

For web merchants, joining Clickbank is so easy. You just need to sign up in their site for free and allow them to sell your products. Keep up a promotional web site that gives your potential customers detailed information about your offered product or services. At your website, you must also maintain a comprehensive technical support pages for your product. In return, Clickbank will promote and sell your product, give customer service for your product, allow their affiliates to pass on traffic to your web site, enable you to encourage new affiliates to advertise your web site, furnish real-time sales reporting for you and the affiliates and send you and all affiliates a paycheck  twice a month.

If you’re a Clickbank affiliate wannabe, you surely won’t find it hard to be a part of this network. First, you are required to place their link on your website and if you don’t have a Clickbank account, you need to complete the Clickbank affiliate form and create your own account. Then, if you already have a Clickbank username, you are free to choose whatever marketing tools you want to use bring in more clicks and generate more sales. After selecting marketing tools, you can now get your affiliate link.

That’s how simple it is to join Clickbank. But being a Clickbank super affiliate is no minor achievement. It means you need to possess the ability to sell lots of affiliate products. You also need to have expertise in search engine optimization, email marketing, newsletter marketing, reciprocal linkage, link exchanges and other methods of promoting your merchant’s goods and services.

Among the secrets to become successful in affiliate marketing is to come up with good content based website and put your affiliate links in all your content. Your main purpose here is to give your visitors good quality content about the things they are interested in. Set aside the job of selling. It must be done by the sales letter page you are transferring them to.

Promote multiple affiliate programs in your website but don’t promote everything the world has to offer. Just choose the affiliate programs that fit your site and focus on it.  Then, it is advisable to automate the whole process, giving you more time for other ventures. Yes, you’ve read it right! Automation is another key to become a super affiliate.

Of course, you have to spend more time in reading, learning and taking up the changes in affiliate marketing business. Through this, you’ll remain on top of the trends. If you are knowledgeable with online marketing, you’ll understand how important it is to stay up-to-date.  In this kind of business, what worked and what was accepted few months ago may not work at present. So always see to it that you know what’s new in affiliate marketing everyday.

It’s really hard to be a Clickbank super affiliate, but you shouldn’t say NO to the thought of giving up. Bear in mind that in affiliate marketing business, you need to develop persistence, patience and knowledge. These traits will teach you to carry on no matter how tough the job is. Also, check your statistics. This will help you find out what is working and what is not. Make necessary changes if needed but do it one at a time and be patient.

Don’t forget that in affiliate marketing, everything won’t take place overnight. And it will not happen without blood, sweat and hefty time commitment. Again, just encompass patience, persistence and knowledge; then do above mentioned tactics. Before you recognize it, you will start gaining profits. Believe me, the fruits of all your efforts here in affiliate marketing will be way too sweet.

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PostHeaderIcon Here’s Why You Need To Use Landing Pages

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into.  It’s just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website’s homepage as the landing page for their ads.  The same is true for those who make use of other pages like a “contact us” page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.  So if you still don’t have a landing page for your ads, you better start creating one now.  And don’t get us wrong; it isn’t enough for you to have just a landing page—it should be a great landing page!

PostHeaderIcon Willie Crawfords Secrets Of The Clickbank Millionaires

CBMill header 2

Some Clickbank Affiliates And Merchants Routinely Earn Six and Even Seven-Figure Incomes, But Most Hardly Make ANY Sales… What Is The Difference?

What do the top selling Clickbank affiliates know and do differently?

What do the top selling Clickbank merchants know and do differently?

Most of them would NEVER reveal their secrets to you because they fear losing their competitive edge.

Most would never reveal their secrets to you because FRANKLY, some of them use tactics that they are embarrassed about.

However, they have shared exactly what they are doing with me. They most often did this to convince me that they were “the real deal” as they tried to convince me to do lucrative joint ventures with them.

They HAD to show me their secrets in order for me to trust them and consider partnering with them.

After lots of soul-searching, and tuning in to countless discussions on online forums, where people tried to figure out why their sales were so DISSAPOINTING, I’ve decided to spill the beans.

Mind you, I’m not breaking any promises. None of these people had the audacity to ask me never to share them when they showed me their sneaky tactics.

So, I took a deep breath, realizing that I was going to tick off a lot of high-earning Clickbank affiliates and merchants, and decided to share with you “Secrets Of The Clickbank Millionaires.”

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This ebook is Guaranteed to open you eyes and show you how they secretly:

- Identify the highest pay, best converting Clickbank products just the write one ad

- Spy on their competitors and know exactly which of their pay per click ads are most profitable

- Often ban together and cross-promote each others products

- Drives HORDES of traffic to their websites without spending a PENNY

- Follow-up with potential customer automatically without ever writing an autoresponder message or creating squeeze page (yet they often use top quality video squeeze pages)

- Make incredible backend profits

- Avoid the leakage that so many Clickbank affiliates fall victims to. You no longer needed to allow merchants to rip you off.

- Automatically build a huge, responsive list of buyers while marketing Clickbank products

- Automatically recruit hundreds, even THOUSANDS of new affiliates (automatically)

As you can see, these are NOT things that people willingly share with you. However, they are all revealed in this life-changing, information packed ebook.

If you’ve ever tried selling Clickbank products and glanced at your account day after day, and saw NO SALES, then you see the value of this ebook.

You see that the insider, ninja tactics exposed in this rare ebook are easily worth $97 or even $197. If you put this information to use, it WILL change your life.

However, I’m all about helping the little guy. I remember what it was like making NO SALES and at the same time having the bill collectors knocking at my door. I can relate to desperately needing to make even just a few sales.

Therefore, I’ve decided to do something completely INSANE. I’m going to give you this amazing information today for only $7!

I don’t know how long I’ll keep this crazy price. Probably only until my wife finds out, and convinces me to at least quadruple it.

Click here now to grab your copy of Secrets Of The Clickbank Millionaire for only $7.

Don’t spend too much time over-analyzing, and complicating a simple decision.

The top Clickbank earners whose secrets I’m sharing with you all had two traits in common…

1) They all frequently too immediate and massive action

2) They had cured themselves of the curse of over-complicating simple decisions.

Click here to grab get your copy now For Just $7.

The price is definitely NOT guaranteed to be the same tomorrow!

PostHeaderIcon Humor Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well.  The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign. 

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement. 

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle.  The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland.  The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

[Insert Your Resource Box Here]

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