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Archive for February, 2008

PostHeaderIcon Mailing List for Affiliate Marketers

Mailing List for Affiliate Marketers
If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list.

Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.

Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.

While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.

This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.

In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.
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PostHeaderIcon Why Publish an eZine?

Why Publish an eZine?
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

PostHeaderIcon 6 Ideas for Viral Marketing

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

PostHeaderIcon Here’s Why Using Camtasia Can Increase Your Affiliate Checks

Here’s Why Using Camtasia Can Increase Your Affiliate Checks

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.

You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.

For those who does not know it yet, how does Camtasia works?

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

2. Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.

3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can…

Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%.  Imagine how much higher it will be if it were videos.

Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already. 

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.

Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.

Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings.

PostHeaderIcon 3 Things All Affiliate Marketers Need To Survive Online

3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…

PostHeaderIcon Book Review: The Adsense Code by Joel Comm

Book Review: The Adsense Code by Joel Comm

The Adsense Code begins with the basics which anyone just starting out with Adsense will find useful as a quick reference to get them up and running. As someone who has been using Adsense for a while I found this section could be skimmed, although there are some tips you may still find useful even if you have used Adsense on your sites for a while. Some of the stuff in the first few chapters will jog your memory and remind you of somethings you already know but forget to use.

After the initial setup Joel gets right on with the stuff you bought the book for, the correct way to implement Adsense for maximum profits. His tips are all backed with his real life testing and tuning, but even so he is ready to admit that there is no one size fits all when it comes to ad placement and colour usage in the adblocks, think blending in the Adsense blocks to not look like ads and you are getting close. He also reveals what Adsense blocks work best and where, as well as caveats when this advice doesn’t quite work out to be true.

After the initial setting up, and placement, The Adsense Code goes further into testing and tracking to get the maximum CTR (Click Through Rate) for your Adsense blocks. Joel mentions some of the tools he uses for tracking and gives you a more in depth knowledge of how to use the tracking Google has already given to Adsense publishers with the “Channels” you can use to track your Adsense effectiveness with. This is a useful read for anyone who wants to make the most of every block of Adsense ads.

The other parts of the book briefly (sometimes it seems a little too briefly) cover the topics of content sites, search engine optimisation and using your website stats to help you increase your traffic. The section on SEO (Search Engine Optimisation) could have been a little more in depth, although this is a huge subject which deservedly has more than enough books and ebooks written about it, it could have had a little more than the 8 pages devoted to it, but then this book isn’t about getting traffic, it’s about making the most from what you already get.

In summing up, The Adsense Code by Joel Comm is an ideal book for the beginner to intermediate Adsense publisher, and will help improve their Adsense earnings. If you are already earning a living from Adsense this will offer only a little backup reference information for you. The Adsense Code covers the core subject for which it was written in great detail, in an easy to understand way without being patronising. My advice is if you are earning less than a few hundred dollars a month from Adsense but would like to do better then this is the book to buy, and keep referring back to as you improve your earnings.

The Adsense Code By Joel Comm which you can buy for yourself at http://www.cashinonline.info/recommends/theadsensecode.php

PostHeaderIcon Stop Swapping Your Life For Cash

We are conditioned through teaching, our parents and elders to accept that when we grow up we will need to work to live. In the end we all accept that the only way to live is to earn money, and the only way to earn money is to go to work and swap our lives for money.
BUT..
There is another way. You don’t need to work all day every day for your money, how about if you could work hard for a few weeks, and then throttle back and just keep things ticking over and still earn enough money to live?

It’s possible, and it’s being done right under your nose. I bet you’d like to know how right?

Let me be cryptic for a moment, and ask you another question or two. Do you belong to any membership sites, or clubs where you pay yearly, monthly or even weekly for your membership?
Yeah me too, and how many others in that membership are paying the same as we are to somebody every month keeping them from getting a paid job somewhere?

Do you see it now, how you can work hard, build up a membership site of your own, and then throttle back, keep it ticking over almost on autopilot bringing you money every month?

Online it’s even easier to start a membership website, that’s why so many people are doing it, and successfully making a living from owning their own membership website. Even better, I just found out where you can go to get all you need to start your site, almost immediately.
Go and check it out here now
http://fireballplanet.com/goto/?a=qezn3Hr&p=6

PostHeaderIcon Tips On Using Templates For Your Adsense Or Business Websites

Website templates are easily obtainable online, ranging from simple, to technological wonders packed with clever scripts and codes to add functionality, priced from free to download, to very expensive, but you have a wide choice of designs available at all price and technological levels. Using a template can significantly speed up the building of a website, and can also give you a professional look for your site without the expense of hiring a designer. Using website templates can also be a bit of a minefield in a number of areas, including copyright, skill level, and search engine placement. So what do you need to know to use predesigned templates for your next website project?

1. What rights do you have with the templates?

As with any piece of work, designers can give you a multitude of rights, allowing you various levels of freedom to use the templates you buy or download. It’s important to read the terms, and / or clarify your rights with the supplier of the template. Some will allow you to change the template as much as you like and may include source files for any graphics so you can customise those too, while others will limit you to using the template as is, and only changing the text to your own. There are many levels in between too, you may be allowed to change the copyright notice at the bottom, or may be required to keep it there pointing back to the suppliers website, or there maybe some other small link back required for you to use the template. So check your rights.

2. Where can the template be used?

You need to check this as well as part of your rights. Some templates you download, and even some you buy will restrict you to non commercial use. This would mean you can’t use the template on a business site. Using a non commercial template as a basis for an Adsense site could be a legal grey area, as you are creating a site purely to make money, so it could be construed as commercial use. Other restrictions may mean you can only use the template on one site, or domain, and you’d need a license for each site you use the template on. Check the usage policy before you buy or use a template.

3. Experience level.

What is your own experience level of web design? You are going to need to know enough to edit the templates main areas to add your content. This may involve a little tweak here and there to make it fit your template, so you will need to ensure your knowledge covers the technologies the template uses. It’s not all HTML either. Your chosen template may include CSS (Cascading Style Sheets), Javascript functions, Area Maps for navigation, and any number of other additional components. Find out first what you will need to know, and decide if you know it already, are willing to learn or are going to need to pay extra to get it modified by someone else.

4. Do you have the right tools to edit the template?

If a template has any special code, or tricks included, will your editor of choice be able to cope with them? Not all editors are created equal, and some will mess up code they don’t recognise, and stop the site from working altogether. You may not always find this out until after you have uploaded it. Obviously if you are using a text editor like notepad, and doing it yourself you should understand what you are doing before changing anything. If you are using a wysiwyg html editor, like Frontpage, Dreamweaver or any of the free utilities like NVU then you need to make sure it won’t mess up the underlying code as you add your content, and personalise the template for your site. Checking up front that you have the required tools may save you extra wasted time and money later.

5. Room for expansion.

Right now you have an idea for a site you want to create, and the template you use is perfect, but what about the future. If you want to add extra sections, pages or content, will it be able to expand to compensate for it? You need to take into account navigation links, if you will need to add extra links to new sections, can you personally add them (see experience and tools above) and do you have room for them especially if an image is used with an area map as navigation. It’s not going to be easy as you never know what the future holds, but believe me when I say your website is very likely to expand and grow, in fact it will need to if it’s to do you any long term good.

6. What will it be used for?

Do you intend to use a template for a straight html website, Wordpress blog, forum, or any other kind of site? A straight html template will need a lot of work to convert it for use on a wordpress blog, as they use tags to build the site as they go, unlike a static html website. They also require the template to be broken down into header, footer and display elements with the necessary code for menus etc. in the right place. It’s not easy, and forums use the same methods. It’s easier to get a template (called themes on interactive sites like blogs and forums) which is designed for the purpose, than adapt one, unless you are experienced in PHP and html and most likely CSS too!

These are just some things you may wish to consider before using a template for your first (or next) website. It could save you a lot of wasted time in the long run for a few minutes checking beforehand. Templates are a great shortcut to a professional looking site and now you know what to look for to make sure you don’t regret it later.

PostHeaderIcon What My Two Year Old Taught Me About Marketing Online and Offline

What can you learn about marketing from a two year old?
Quite a lot actually.
Two year olds are humans and will show you exactly how they will react to a situation without any false ideals or actions to mask their true feelings.

My own two year old responds to emotions, so I figured that so would my customers in my business. When I need her to do something, my daughter will stubbornly refuse,
but I can often remind her of the fun she had last time we done it, and she will happily go along.
If you can setup a similar emotional response in your customer, they will be more likely to purchase your products. Try to remind them of something you know will bring out a positive response in most people, a time when they were young and enjoying a ball game
or when they first succeeded in riding a two wheel bicycle. Relate this to your products effect on their life.

My toddler doesn’t like having her hair washed, to convince her to have it done we use a bribe we know she will want to have. A sweet, or a story book usually does the trick.
Our potential customers like to think they’re way beyond the antics of a two year old, but how many will resist this old marketing ploy of a free gift?
There is a potential flaw here, my daughter has learnt to try to checkout the goods being offered first before she agrees to the bribe, and your customer will need some kind of assurance that the gift is worth whatever effort you ask in return, whether it is to entice them to your site or get them to sign up to your email list.
Make your bribe more than worth the required task for your customer.

Stories draw in my little girl like nothing else (except maybe television but I digress) and
her attention can be held for quite a long time by an involving tale. But our customers won’t be interested in stories right?
Wrong, by painting a picture in words of how your product came about, or why your ebook was written you will involve your potential buyer more in your copy. Making the story descriptive, and emotive will gain your customers trust, and empathy.
If they can relate the story to their own problem (perceived or real) then they will be more prone to buy.

My daughter also likes to feel special, using her name will draw a smile and a response every time. She can never ignore us when we call her name out whatever she is doing. Her attention is gained even when she hears her name on the TV and she will look around. Yep you guessed it, using your customers name will gain their attention too. In an email subject they will pick out their own name readily among all the other subjects. Using the name within the email also develops a feeling of one on one chat and intimacy which will gain their trust. It’s a little more difficult on a webpage, but can be done still, using a script to request the name and then personalise the page for the potential buyer.

As you can see my two year olds actions and reactions mirror the results we will see in all of human life, and can be used in our marketing efforts to increase our sales.
Try using some of these ideas in your marketing, and thank my toddler if you see your sales rising.

PostHeaderIcon The Basics On How TO Start Making Money With Adsense

Adsense is considered to be one of the most powerful money makers in a website publisher’s arsenal. It allows a person to monetize their websites quickly and simply by pasting a in few lines of code. If used in the right way, it can pull in a very large and healthy income for the website owner. However if you are not using them correctly by doing all you can to maximise the income you squeeze from it, you are actually leaving a lot of money on the table. Something nobody likes doing.

You can start earning money with Adsense easily and quickly. And you will be amazed at the results you will be getting in such a short period of time.

It all sarts with writing some high quality READABLE content articles which are also rich in keywords. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into action before you begin adding your ads and becoming an effective Adsense publisher.

Keyword search. Find some popular subjects, keywords or phrases. Select the ones which you think will have most people searching for, and more importantly clicking through to. There are actual tools which can help you with the selection of keywords, and some will even be able to give a rough idea of potential earnings from the keywords it spits out.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site.  Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.